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September 1 2014

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1 posts tagged "Wallis Annenberg Center for the Performing Arts"

Ferragamo Goes To Hollywood

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Ferragamo capsuleThough Ferragamo may conjure images of Florence, it’s the brand’s deep Hollywood ties that have inspired its pop-up shop inside the brand-new Wallis Annenberg Center for the Performing Arts in Beverly Hills. Creative director Massimiliano Giornetti used Ferragamo’s title sponsorship of the new arts space as an opportunity to create a special line of accessories, specific to L.A. and the near 100-year history the brand has had in Tinseltown. Though the Salvatore Ferragamo company started in Italy, Mr. Ferragamo emigrated to America in 1914 and later opened his very own boot shop in Hollywood that catered to acting legends.

Playing on some of the house’s most famous designs, the capsule collection includes the invisible wedge, hybrid silk sandals, and woven calfskin heels, all reimagined with modern touches of Lucite, hand weaving, and exotic combinations of textures and skins. “The iconic heritage remains true in this collection and speaks to every woman that desires the perfect combination of craftsmanship, modern design, and quality,” Giornetti told Style.com, calling the product offering “the true essence of Ferragamo.” Continue Reading “Ferragamo Goes To Hollywood” »