14 posts tagged "Warby Parker"
The nonprofit RxArt is dedicated to bringing art into hospitals and health care facilities to raise patients’ spirits. But it’s nice to remember that the charity doesn’t observe only the see-but-don’t-touch approach to fine art. In addition to commissioning installations, RxArt also publishes an annual coloring book, illustrated with line drawings from such artists as Marilyn Minter, Laurie Simmons, Richard Prince, and Christian Marclay, to distribute to the younger clients it serves. This year’s edition, sponsored by Warby Parker, includes peel-off stickers by Ai Weiwei and a pair of cutout glasses by Parker, too. Want to get your hands on one? In addition to being donated to children in RxArt’s participating facilities, it is also sold to benefit the organization on RxArt.com and at Warby Parker outlets nationwide beginning November 13. Minter’s and Simmons’ pages debut exclusively here. A little crayoning goes a long way.
It seems that Gwyneth Paltrow’s lifestyle site, Goop—which has, in the past, collaborated with the likes of Warby Parker, Clare Vivier, and Butter London—has a new project in the works with Stella McCartney. While the Telegraph speculates about the details of the partnership—Sportswear? Lingerie? Skincare?—all we know, per the site’s homepage, is that it’s launching in September. As if next month isn’t busy enough, we’ll also be tuning in on the first to get the scoop on Goop.
Warby Parker may have launched its sunglasses and specs exclusively online in 2010, but the brand is showing some serious dedication to brick-and-mortar. Fresh on the heels of a three-store retail rollout in Manhattan and Boston, the eyewear label—which was cofounded by Neil Blumenthal, Andrew Hunt, Jeffrey Raider, and David Gilboa—is opening its Los Angeles flagship this week inside the lobby of The Standard, Hollywood. “Los Angeles is our second-biggest market, after New York,” Blumenthal told Style.com. “And in terms of national and global influence, we think that Los Angeles is a great cultural city that we want to be a part of—a community of vibrancy.”
Designed by Partners & Spade—the firm behind the New York stores—the new space boasts a sleek maple compound and powder-coated metal, which provide the perfect contrast to the bustle of Sunset Boulevard outside. In fact, the storied street served as an inspiration for the design. “Our stores tend to be slightly different, in that we take influences from the community around us,” Blumenthal offered. Set among the cases of frames are curated books from fourteen independent publishers, along with a backgammon table.
Behind the glasses stands the specially commissioned mural by local artist Geoff McFetridge, whose work for Chocolate Skateboards in the nineties put him on the map. “Geoff had done a ton of work with The Standard, and his designs have been incorporated into the carpeting and other aspects of the hotel, so it’s a perfect marriage,” said Blumenthal. Needless to say, the store embodies Warby Parker’s authentic spirit. Take a first look inside the boutique here, exclusively on Style.com.
Nobody does NYC cult better than Chrissie Miller and her longtime collaborator, photographer Cass Bird. So when the gents at Warby Parker (who opened their Soho flagship in April) needed a film to help launch Ocean Avenue—the label’s latest collection, which was inspired by offbeat seventies gang thriller The Warriors—they knew just who to call. Set on Coney Island, the short depicts an old-school dance-off, during which the retro-styled cast members (think lots of denim, some leather biker jackets, and a few pairs of seriously short shorts), somewhat miraculously manage to keep their specs in place. “I liked the idea of two gangs dancing rather than fighting,” said Miller, who’s currently serving as Warby Parker’s creative consultant (she was also the creative director of the film).
Comprising eight optical frames and fourteen sunglasses, the Ocean Avenue range (available from tomorrow) presents a series of new hues, like Sea Glass Blue, Ginger Lemonade, Cream Soda, Newsprint Grey, and Orange Fizz. Take a first look at WP’s wares, as well as the debut of Miller and Bird’s film, above.
Web sites come and Web sites go, but digital wunderkind Warby Parker, which built a company on selling glasses online, has laid a cornerstone of the most permanent kind. “After the nuclear war, this’ll still be here,” cofounder Neil Blumenthal laughed last night, touching his toe to the terrazzo floor, inlaid with a silver WARBY PARKER logo, at the brand’s new Soho flagship. The new shop is not technically the first Warby store—that distinction goes to the Meatpacking District space that was meant as a pop-up but, thanks to rampant interest, will now be sticking around—but the 2,000-square-foot Greene Street store is its most ambitious effort. (The location also puts it in good company. As fashion brands have flocked back to Soho, Greene Street in particular has become a central strip: Chloé, Tiffany & Co., Vanessa Bruno, Dior Homme, and Stella McCartney have opened their doors here in the past year, and a major American fashion label is said to have just signed the lease for its second store next door.)
Terrazzo floors notwithstanding—they’re a reference to the floors of New York’s august civic buildings—the new shop, designed in collaboration with Andy Spade and Anthony Sperduti of Partners & Spade, mimics a library, with custom eighteen-foot bookcases, rolling library ladders, and a selection of books from fourteen different indie publishers, which are available for sale. “There’s obviously a link between vision and learning,” Blumenthal said, and reading has been closest to the brand’s heart from the start: The Warby Parker name comes from the names of two characters in an unpublished Jack Kerouac manuscript Blumenthal and his cofounder, Dave Gilboa, found at the New York Public Library. (The NYPL itself is a major inspiration for the new space, as well as being the site of WP’s first fashion week presentation, back in 2011.) Blumenthal and Gilboa will continue to sell online, where, they note, the selection is, in fact, even greater than the store’s. But a stone-and-steel location has certain advantages over the Web. Key among them is the full-time on-site optometrist. If there’s a wait for the good doctor’s time, have a look around—your name will eventually flip onto the train-station-style schedule board.
Warby Parker opens this Saturday at 121 Greene Street, NYC; www.warbyparker.com.