14 posts tagged "Warby Parker"
There’s always an educational element running through Warby Parker’s DNA. The do-good eyewear brand did its first fashion week presentation (in September 2011) in the New York Public Library, and this summer, the label named after Jack Kerouac characters set up a Warby Parker Readery at the Standard, Downtown L.A. Now, founders Dave Gilboa and Neil Blumenthal have organized a cross-country Warby class trip. The brand’s first metal collection, the new Pencils of Promise collaboration, its Fall offerings, and a few of the originals have all been loaded onto the Warby pop-up shop bus for the grand tour, which kicks off in New York at Bryant Park tomorrow. The goods, with prices starting at $95 and topping off at $195 for Titanium prescription sunwear, will be on sale at the New York stops (Bryant Park, Soho, and the Meatpacking District) before the bus takes off for Boston, Washington, D.C., Philadelphia, Nashville, Atlanta, Dallas, and finally, Los Angeles. Here, Style.com has an exclusive first look at the Warby shop. Don’t miss this bus!
Continue Reading “Waiting For The Warby Bus” »
Since Warby Parker is named after two early Jack Kerouac characters, it’s no surprise that the sixties strongly resonate with the do-good eyewear brand’s latest creative effort: the Warby Parker Readery. In collaboration with The Standard, Downtown LA, the Readery will reimagine in irreverent detail the age-old lobby newsstand—an apt extension fit for a brand that has been built on discovery. “Two pillars of our brand are innovation and customer experience,” Warby co-founder Neil Blumenthal explained of the impetus behind the expansion (set to land at New York’s The Standard, East Village next week). “We very much look to the hospitality industry and The Standard to see how they welcome people and make them feel at home and comfortable and inject fun—and we’re trying to do the same. There’s a perfect synergy there.”
Said synergy is evident in the converted space’s glossed design, realized together with The Standard’s creative director, Claire Darrow Mosier. Set against the powder-coated aluminum finishes are vintage books by the sixties’ most iconic Beat writers, select first editions, essential sundries, the brand’s standard optical range, and a pair of limited-edition sunglasses ($95) debuting for the launch. Co-designed with The Standard team, the special pair is a riff on Warby Parker’s classic Winston shape in a striated Ale brown frame and green lens, both tones that draw heavily on the referenced time period. Just days after summer’s official calendar start, Blumenthal believes the curated kiosk comes at the perfect time. “We were thinking about summer as a time of leisure and one that you want to have fun and relax, but we still always want to be learning,” he continued, suggesting the perfect poolside pairing of vintage reads and Warby’s perennially cool specs. And in the spirit of summer, The Standard, Downtown LA will kick off the collaboration with a throwback pool party on Saturday.
The Standard, Downtown LA, 550 S. Flower St., L.A.
Do-gooding eyewear guys Warby Parker have announced their newest venture: A chew-resistant optical line for dogs called Warby Barker. The label even has its own spokeswomen, of both human and canine varieties: Moda Operandi’s Taylor Tomasi Hill and Martha the bassett hound (pictured). Strange but true? All we’ll say is we notice the line was announced yesterday, April 1. [Warby Parker]
Speaking of, committed prankster Renzo Rosso put Diesel up for sale on eBay yesterday. WWD reports that Diesel fans immediately responded with offers to buy the company, but an hour after Rosso posted it on eBay, the listing was removed. [WWD]
The Angelina Jolie leg jokes are not over yet—several stars turned up to the Academy of Country Music Awards yesterday showing more than a little leg. Carrie Underwood, Sara Evans, and Luke Bryan’s wife, Caroline Bryan, all had thigh-high slits in their dresses and posed Jolie-style. [Huff Po]
More details are emerging on H&M’s soon-to-launch higher-priced label. According to the Swedish news outlet Dagens Nyheter, the retailer has reportedly registered trademarks and a logo for a new brand called “& Other Stories”—no joke. [Vogue U.K.]
It was JFK to LAX for the boys of Warby Parker who teamed up with a bespectacled Ashton Kutcher to celebrate their new shop-in-shop at L.A.’s Confederacy, the label’s first specs-on-the-ground presence on the left coast. “There is a misperception by the rest of the country of Southern California. And the Southern California that we know is one driven by art and one driven by startups and a fashion community,” co-founder Neil Blumenthal (above right) said of the brand’s new home. “We want to feel part of it even though we’re on the other side of the country.”
Attracting their usual crown of discerning Angelenos, Danny Masterson took turns behind the DJ booth while store owner Ilaria Urbinati chatted up Showtime starlets Emmy Rossum and Madeline Zima. Set to sell their specs through the holidays (including the release of their sunglass collaboration with Suno next week), the L.A. launch was a departure from the brand’s strong Northeast presence, but still logical for Warby Parker’s other co-founder, the San Diego-bred Dave Gilboa (above left). “We wanted to be careful about how we entered the L.A. market because we feel it is so important in terms of style and fashion.” And partnering with Confederacy was the perfect fit. “Ilaria and Danny have captured the same classic American point of view with references to the forties and fifties and aesthetic as we do.”