16 posts tagged "Warby Parker"
Do-gooding eyewear guys Warby Parker have announced their newest venture: A chew-resistant optical line for dogs called Warby Barker. The label even has its own spokeswomen, of both human and canine varieties: Moda Operandi’s Taylor Tomasi Hill and Martha the bassett hound (pictured). Strange but true? All we’ll say is we notice the line was announced yesterday, April 1. [Warby Parker]
Speaking of, committed prankster Renzo Rosso put Diesel up for sale on eBay yesterday. WWD reports that Diesel fans immediately responded with offers to buy the company, but an hour after Rosso posted it on eBay, the listing was removed. [WWD]
The Angelina Jolie leg jokes are not over yet—several stars turned up to the Academy of Country Music Awards yesterday showing more than a little leg. Carrie Underwood, Sara Evans, and Luke Bryan’s wife, Caroline Bryan, all had thigh-high slits in their dresses and posed Jolie-style. [Huff Po]
More details are emerging on H&M’s soon-to-launch higher-priced label. According to the Swedish news outlet Dagens Nyheter, the retailer has reportedly registered trademarks and a logo for a new brand called “& Other Stories”—no joke. [Vogue U.K.]
It was JFK to LAX for the boys of Warby Parker who teamed up with a bespectacled Ashton Kutcher to celebrate their new shop-in-shop at L.A.’s Confederacy, the label’s first specs-on-the-ground presence on the left coast. “There is a misperception by the rest of the country of Southern California. And the Southern California that we know is one driven by art and one driven by startups and a fashion community,” co-founder Neil Blumenthal (above right) said of the brand’s new home. “We want to feel part of it even though we’re on the other side of the country.”
Attracting their usual crown of discerning Angelenos, Danny Masterson took turns behind the DJ booth while store owner Ilaria Urbinati chatted up Showtime starlets Emmy Rossum and Madeline Zima. Set to sell their specs through the holidays (including the release of their sunglass collaboration with Suno next week), the L.A. launch was a departure from the brand’s strong Northeast presence, but still logical for Warby Parker’s other co-founder, the San Diego-bred Dave Gilboa (above left). “We wanted to be careful about how we entered the L.A. market because we feel it is so important in terms of style and fashion.” And partnering with Confederacy was the perfect fit. “Ilaria and Danny have captured the same classic American point of view with references to the forties and fifties and aesthetic as we do.”
For its first New York fashion week presentation, do-gooding eyewear line Warby Parker summoned showgoers to 42nd Street and Fifth Avenue. But the destination wasn’t Bryant Park, as of old; it was, oddly enough, the New York Public Library. In the Main Reading Room of the Stephen A. Schwarzman Building, patrons thumbed books as usual. Or not quite as usual. Along two tables at the back, rows of bespectacled men and women read tomes with matching, bright blue colors.
The motley crew of models—some professional, some friends of the brand, including stylist Aya Kanai and Tumblr fashion director Rich Tong—showed off the new collection of optical glasses, shades, and one monocle. The books they were reading identified the individual frames: Everett for a square, Clark Kent-ish style, and Monroe for a circular, sixties shape.
The presentation—which was technically rogue, having not been cleared by the powers of the New York Public Library—was a homecoming of sorts. “We came up with the name Warby Parker from an exhibit at the library,” Dave Gilboa, who co-founded the line with Neil Blumenthal, explained. (It’s derived from two names taken from Jack Keroauc’s writings and diaries, which were on display.)
Andy Spade and Anthony Sperduti of Partners & Spade helped put the event together and were on hand to (quietly) take it in. Is this the first illegal installation they’d engineered, we wondered? “No,” said Sperdutti, “but it’s one of the better ones.” And if the law intervenes? “Neil’s gonna take the fall,” Gilboa laughed.
Warby Parker, the do-good eyewear line that promises a pair of glasses to a person in need for every $95 pair sold, tiptoed into the sunglass game for Fall, collaborating with Suno on a pair of specs. For spring, they’re flying solo with four women’s and five unisex frames, all with polarized lenses, offered in two colors each. The price remains the same cool $95 as always, and a pair of optical glasses will be donated for every pair bought. They’re available for pre-order now on the label’s Web site, but if you’re looking to try on the round, vintage-inspired Jasper or the classic Everett in tortoiseshell, you’ve only got to head to Brooklyn’s Bird at the end of the month, when the WP shop-in-shop opens on July 27.