14 posts tagged "Warby Parker"
For its first New York fashion week presentation, do-gooding eyewear line Warby Parker summoned showgoers to 42nd Street and Fifth Avenue. But the destination wasn’t Bryant Park, as of old; it was, oddly enough, the New York Public Library. In the Main Reading Room of the Stephen A. Schwarzman Building, patrons thumbed books as usual. Or not quite as usual. Along two tables at the back, rows of bespectacled men and women read tomes with matching, bright blue colors.
The motley crew of models—some professional, some friends of the brand, including stylist Aya Kanai and Tumblr fashion director Rich Tong—showed off the new collection of optical glasses, shades, and one monocle. The books they were reading identified the individual frames: Everett for a square, Clark Kent-ish style, and Monroe for a circular, sixties shape.
The presentation—which was technically rogue, having not been cleared by the powers of the New York Public Library—was a homecoming of sorts. “We came up with the name Warby Parker from an exhibit at the library,” Dave Gilboa, who co-founded the line with Neil Blumenthal, explained. (It’s derived from two names taken from Jack Keroauc’s writings and diaries, which were on display.)
Andy Spade and Anthony Sperduti of Partners & Spade helped put the event together and were on hand to (quietly) take it in. Is this the first illegal installation they’d engineered, we wondered? “No,” said Sperdutti, “but it’s one of the better ones.” And if the law intervenes? “Neil’s gonna take the fall,” Gilboa laughed.
Warby Parker, the do-good eyewear line that promises a pair of glasses to a person in need for every $95 pair sold, tiptoed into the sunglass game for Fall, collaborating with Suno on a pair of specs. For spring, they’re flying solo with four women’s and five unisex frames, all with polarized lenses, offered in two colors each. The price remains the same cool $95 as always, and a pair of optical glasses will be donated for every pair bought. They’re available for pre-order now on the label’s Web site, but if you’re looking to try on the round, vintage-inspired Jasper or the classic Everett in tortoiseshell, you’ve only got to head to Brooklyn’s Bird at the end of the month, when the WP shop-in-shop opens on July 27.
The clear-framed spec has a long history in style, most famously worn by Andy Warhol. (He favored Moscots, for what it’s worth.) In more recent days, designer and retailer Steven Alan has carried the clear-frame torch. Inspired by his style, tomorrow the affordable eyewear brand Warby Parker is debuting a new series of unisex, clear frames, made in collaboration with Alan, at his Boerum Hill, Brooklyn, store. (This marks the first time that the label is available in a bricks-and-mortar shop: Previously, its glasses were sold online only, or by special appointment at the brand’s own headquarters.) Each of the frames is $95, which amazingly includes the cost of a prescription—you can bring yours into the store, or connect a sales associate with your doctor’s office. And your less-than-100-bucks actually buys two pairs, not one: As with TOMS Shoes, for each pair of WPs sold, a pair is donated to a person in need.