July 29 2014

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Creative Direct This


It feels like mere months ago the world suddenly flooded with “curators.” Now? Creative directors. What used to be reserved for the top of a fashion company or the top of a masthead can now be applied just about anywhere and to just about anyone—which is how it’s come to pass that RIM, the company that makes the BlackBerry, announced its own global creative director today: Ms. Alicia Keys. Her role: to make music videos with the new BlackBerry 10 while on tour. But no, you cannot BBM her.

In related news, RIM isn’t the only tech company to jump on the bandwagon: Last year, Intel named The Black Eyed Peas’ as director of creative innovation, and today Samsung announced that it will collaborate with Alexander Wang. And three makes a trend.

Photo: Timothy A. Claryt/ AFP via Getty Images Talks Taxation With Representation


What does it take to bring LVMH North America CEO Renaud Dutreil, Robert Verdi, and Becka Diamond together? Last night, it was a good cause—a massively good one, in fact. At the launch party for MassiveGood, a new charity with Bill Clinton’s blessing, the idea was that the everywoman and man could make a difference., who has written a campaign song for the organization with South Africa’s Yvonne Chaka Chaka, was on hand to explain. “Let’s say you go on a trip and buy a $500 plane ticket,” the Black Eyed Peas front man explained. “Adding $2 to that isn’t a big deal, but you know it’s going to something good. It’s like getting taxed, only you have a say in where the tax is going.” In this case, it’s going to UNITAID to treat preventable diseases, reduce child mortality, and improve maternal health in the third world.

He’s not the only high-profile star pitching in. Spike Lee directed a short promo, Masterpiece—debuting exclusively on, below—starring Mary J. Blige, Samuel L. Jackson, Susan Sarandon, and Paul Auster. And on Thursday, Clinton will introduce the charity officially to the United Nations by giving the first $2 donation. But Chaka Chaka was hoping for a little musical contribution from the former head of state, too. “You know, I performed for Bill Clinton before,” she mentioned. “I said, ‘Mr. President, now why didn’t you bring your saxophone?’”