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September 2 2014

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1 posts tagged "Wold Cup"

Gooooooooal! Yoox.com and Sepp Score With 10 World Cup Sweatshirts

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Opening Ceremony

If you still haven’t gotten into the athletic trend, we have news for you: Sweatshirts and sneakers aren’t going anywhere. And with the 2014 World Cup fast approaching this June, there’s no time like the present to get on board. Yoox.com and football magazine Sepp have enlisted ten designers for #YooxSoccerCouture, a capsule collection comprising ten exclusive unisex sweatshirts for each Brazil-bound team. Football fan or not, these pieces are arguably the chicest way to show your support throughout the tournament. Opening Ceremony was tapped to represent North America, Central America, and the Caribbean, and its graphic red, white, and blue sweatshirt debuts exclusively here on Style.com. A blown-up logo, wavy stripes, and graphic splashes of color look sporty indeed, but it hardly feels like standard athleticwear. We’ll be wearing ours long after the World Cup ends—say, with leather pants, sleek sneakers, and a high pony.

The #YooxSoccerCouture capsule collection will be available exclusively on yoox.com from mid-May 2014.

Photo: Courtesy Photo