7 posts tagged "World Cup"
The World Cup, Kit By Lanvin. No, Really.

The German stylist, editor, and writer Markus Ebner isn’t exactly overwhelmed with free time—he’s the contributing fashion editor of Die Zeit, writes reviews for the Frankfurter Allgemeine Zeitung, and edits Achtung, the fashion magazine he founded and now runs from Paris. That makes it all the more impressive that every two years, for every World Cup and Euro Cup, Ebner—along with his co-editor, Godfrey Deeny—manages to produce another journal: SEPP, the original fashion-meets-football publication. Founded in 2002, when, Ebner says, “few designers, except maybe Armani with the Davids—James and Beckham—and Dirk Bikkembergs cared much about football,” the magazine commissions designers to create jerseys, sketches, and shoots inspired by the beautiful game. (Its first supporter? The diehard Inter Milan fan Donatella Versace, who contributes a jersey design to every issue, almost always in Milan blue.) For the 2010 installment, designers such as Alber Elbaz (above), Giambattista Valli (below), Giorgio Armani, and Dries Van Noten lent their talents, as did Karl Lagerfeld, who sketched a few of his favorite stars as well as one player who we could only hope would take the field. That fellow’s name? Karl Lagerfeld (bottom). Continue Reading “The World Cup, Kit By Lanvin. No, Really.” »
Introducing The World’s Most Expensive Cup-Holder
If you want to get your hands on the latest Louis Vuitton limited edition, the competition will be especially tough. For this one, you won’t have to fight off just the rest of the waiting list, but the world’s brawniest footballers, too. This morning in Paris, the label debuted its special-order case for the World Cup trophy, which was commissioned by FIFA and hand-made by a single master craftsman in LV’s Asnières workshop. The Cup kicks off on June 11, but anticipation is ramping up fast, even here in America, where soccer is usually greeted with a resounding “eh.” To get in the spirit, check out our roundup of the 16 hottest players (and one hottest retiree!) in the 2010 games, and browse a few products that should get you in the mood for the World Cup.
Opening Ceremony, The Standard, The Smile, And More Get Goal-Oriented

Forget the approaching World Cup for a second, if you can. Sure, that’s when you’ll see the best players in the world go head to head on the field in South Africa, battling for international glory (and against U.S. indifference). But before then, you can see the best and brightest—maybe—of New York play Adidas’ annual adiCup tourney for bragging rights, beer, barbecue, and the chance to test their mettle against international competition in a subsequent tournament in Germany (at stake there, national pride and tickets to the World Cup itself).
Beer and BBQ aren’t the traditional pregame chows, but the adiCup players aren’t pros—or more accurately, aren’t soccer pros. The competing teams represent magazines, retailers, clothing labels, hotels, and restaurants (the ones we spend most of our time in, to be honest). And while we’re curious to see whether Opening Ceremony (its jersey is pictured above) will best The Smile or Nom de Guerre’s Nom de Hooligans team will knock out the Standard FC, what we’re really interested in is the outfits. (Call us one-track minded.) Each team custom-designs its own Adidas jerseys for the field, and in anticipation of tomorrow’s game at Pier 40, they’ve given us a little preview. May the best—and best-dressed—team win. Continue Reading “Opening Ceremony, The Standard, The Smile, And More Get Goal-Oriented” »
Nike’s New World Cup Kick: A Style.com Investigative Report

I spent a lot of time in London this season thinking about shoes. (For reference, see here, here, and here.) But on Wednesday night, I was inducted into a footwear cult of a totally different kind, as Nike unveiled its new boot—i.e., soccer shoe—to me and 300 or so agog sports journalists. The Mercurial Vapor SuperFly II was designed with World Cup play in mind—invisible fretting inside the shoe to fit it to the foot, eye-popping color to attract teammates’ peripheral vision ahead of a pass—and Cristiano Ronaldo, currently the world’s best/most expensive player, was on hand at the Battersea Power Station to attest to Nike’s technical cunning.
Seeing is one thing, but wearing is believing, so Nike invited me to give the boot a test run, and on Thursday morning, I kitted up and headed down to a pitch in Chelsea to run drills and play in a pickup game. The drills were a lot like the ones promoted on Nike Football+, an interactive online training program purchasers of the Mercurial Vapor SuperFly II can access. (Maybe the next time Riccardo Tisci decides to show tottering platforms, he can give buyers an access code to an online training program that’ll drill them in walking down staircases and running for cabs.) The field also provided an opportunity to test out the shoe’s “adaptive traction technology”—basically, cleats that shrink or lengthen depending on what the player is doing and how the ground feels—on rain-soaked sod.
The shoes should improve the performance of the guys who wear them on the field in South Africa this summer, but if they improved mine, it wasn’t by enough. Arriving on the pitch after two solid weeks of fashion shows, with a Champagne hangover and an eye twitch from looking at too many clothes, I didn’t exactly do womandom proud. (I was the only girl on the field.) When the ball finally came sailing at me—a beautiful, clear, arced pass—I screamed, and the two French guys who’d been skeptical of me from the start traded a look equal parts satisfaction and disgust. But you know what, French dudes? Walk a mile in my six-inch platforms next fashion week. I’d like to see you try.

