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July 29 2014

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13 posts tagged "Wren"

What’s Up? L.A.

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“It’s inspired by that winsome time period in your life that she just captured so well,” Wren designer Melissa Coker said last night of What’s Up?, the short film by Gia Coppola presenting her Spring ’12 collection (and Fallon jewelry collaboration). “Everything from the way Gia captured light to the performances was so inspiring.” The film made its official debut during New York fashion week in September, but last night, Coker and Coppola set up shop at Kristen Lee and Brady Cunningham’s West Hollywood boutique Tenoversix, where they were joined by the likes of Clémence Poésy, Nora Zehetner, Allison Miller, and Fashiontoast’s Rumi Neely, for the film’s coming-home party of sorts.

To tell her story, Coppola—along with Lula‘s Leith Clark as stylist and creative director—chose a teenage protagonist and set her against a languid Los Angeles afternoon haze. Filmed on location at Coppola’s mother’s house during what Angelenos affectionately dubbed “Carmageddon,” the movie shoot faced its challenges when the city effectually shut down as the famed 405 freeway was closed for repairs. It was that isolation that rang true for Coppola’s heroine, 16-year-old Bella Zarember. “We were at my mom’s house with the freeway in the foreground and we just felt stuck. The feeling of that weekend began to really shape the project,” she told Style.com before the screening. Equally influential was Coppola’s own southern California upbringing. “Just being back in my room,” she recalled of the experience, “it reminds you of that feeling of not being able to drive and just feeling confined.” Cue the signature Coppola take on teen angst—an unlikely but fitting backdrop for Coker’s playful Spring collection.

Photo: Stefanie Keenan / Courtesy of Wren

West With The Night

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L.A. took New York by storm last night. Wren’s Melissa Coker breezed into town to debut her new Spring collection video (as well as a jewelry collaboration with Fallon’s Dana Lorenz, collaborating right and left this week). “We wanted to capture a specific world,” Coker said, “a place full of humor and charm set, against a perpetual golden hour.” To get it, she enlisted Gia Coppola to shoot L.A. girls Natalie and Laura Love (and one very mouthy, smoking crab), styled by Lula‘s Leith Clark. “Gia has such a thoughtful, beautiful manner about her,” Coker told Style.com. “I really relate to her aesthetic and felt like she perfectly fit in to what Leith and I had been discussing creatively for a film project.” Last night at Mister H at Mondrian Soho, Sofia Coppola and Miranda July—two women who know a little something about filmmaking—stopped by to lend their support. Above, the film premieres exclusively on Style.com.

The Season Of The Blog Star Continues

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When I caught up with Wren designer Melissa Coker right before the New York shows, she was a bit worried about her impending lookbook shoot. The issue: Last Fall, she featured New York’s latest fashion obsession, Alexa Chung—a big fan of the collection—but how does one follow that up? Well, Coker’s Spring 2009 lookbook is, in fact, right on the money, featuring adorable Swedish blogger Filippa Berg. What better fit for a season that’s seen Tavi Gevinson’s every move endlessly Twitter-tracked and even lavish front-row laptops for the street style bloggerati (including our own Tommy Ton) at D&G? Coker’s Spring collection, however, was inspired by some cute girls of pre-interweb days, namely the sixties: beach culture poster girl Gidget and Mia Farrow in her days on Beatles guru Maharishi Mahesh Yogi’s ashram. There’s definitely an infectiously dreamy and laid-back feel to the combination of super-faded denim pieces, perfect little belted silk dresses, and the odd dash of a tailored copper tweed. You can find Wren in New York at Bird in Brooklyn, Plum on the L.E.S., and mostly likely on a fashion blog near you.

the internet with texture

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When Matthew Siskin started designing Web sites for designer friends under the name designedmemory, it was a way to pay the rent so he could focus on his music career. That was back in 2002. Fast-forward six years and he’s responsible for some of the fashion industry’s most inspired online presences, including the Web sites of his pal Chris Benz, Bensoni, Wren, and CFDA finalists Swaim and Christina Hutson of Obedient Sons & Daughters (up next: Lorick). As the name suggests, designedmemory aims to create emotional connections via the Internet, an approach to site building that involves filling the screen with images of the flotsam and jetsam that Siskin finds in designers’ studios—for example, in the case of the Hutsons, he zeroed in on the jars of candy, assorted vintage harmonicas, and old family photos from the fifties that were hanging around. “My goal is to have the audience forget they’re on the Internet by using more video, more of the screen, more textures, less clicking, and continuous fluid movement. Instead of using photos to show texture, [I say] scan the jacket, lend me the shirt, and I’ll get the real buttons—I want the user to get a visceral sense of everything,” he says.

wren in living color

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Wren designer Melissa Coker pulled together a pretty impressive team for her Spring ’09 video installation Another 3 Women. Screened at the Wren presentation in midtown last night, the video, directed by Alia Raza, is a mash-up of scenes from Robert Altman’s 3 Women and the Woody Allen film Another Woman, and it stars returning Wren collaborator Sarah Sophie Flicker, Flicker’s bestest bud Karen Elson, and (for truly international appeal) Julia Restoin-Roitfeld. How did Coker lock up all that talent? “Well, Alia and I are old friends, and we’ve always wanted to work together,” she explained, “and Sarah Sophie brought on Karen, and then Julia we wanted because she seemed like an unexpected third girl. And they all look pretty cute together.” Cute—and colofully clad in Wren’s eye-popping Spring ’09 palette. “Last season our video was black-and-white,” Coker noted, “and this season we decided, yeah, color. I figure, next season if I do a movie, I’ll have to go 3-D.”

Photo: Courtesy of Wren