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April 19 2014

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2 posts tagged "X-Girl"

VFiles Brings Indie Swag to Tokyo

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In just under a year, the VFiles store has established itself as the New York destination for hipsters and hip-hop-heads looking to score some streetwear (or, as some might call it, “swag”). A favorite of A$AP Rocky (and the kids who listen to his music), the multibrand boutique on Mercer Street carries independent designers such as Hood By Air, Les Plus Dorés, and Conflict of Interest, as well as its own namesake line. Starting today, Japanese fans of the fashion media site will be able to get their “swag” in person at the VFiles pop-up in Isetan, one of Tokyo’s leading department stores. Open through March 12, the shop will stock specialty pieces from Gerlan Jeans and the VFiles collection, as well as a limited-edition X-Girl camouflage tote bag. VFiles reportedly plans to open up similar retail concept spaces in the future, including an outpost in the Hamptons this summer.

Photo: Courtesy of VFiles

X-Files

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Spring ’13 marks a full-on nineties revival. So it’s appropriate that the new fashion-media site VFILES would choose this week to relaunch X-Girl, the indie, New York-based clothing line started by Kim Gordon (of Sonic Youth fame) and stylist Daisy von Furth in 1993. Inspired by X-Large, the L.A.-based men’s skatewear brand founded by Eli Bonerz, Adam Silverman, and the Beastie Boys’ Mike D, X-Girl offered fitted streetwear and provided a preppy, sixties-style alternative to the baggy grunge look of the decade. The duo’s first collection debuted via a guerrilla fashion show in Soho—naturally, it was broadcast by MTV’s House of Style; it was the nineties, after all—and after the designers’ pals joined in on the fun (Sofia Coppola was involved, and Chloë Sevigny was their first fit model), the line reached cult status. As von Furth explained in Paper magazine’s “An Oral History of X-Girl,” “It was all about being cool and having stuff that other people didn’t have. We had no official style background. The first thing we did was a T-shirt that said ‘X-Girl’ in Agnès B. font. We got a quick cease and desist.”

The brand was bought by a Japanese company in 1998 and hasn’t been seen stateside since. Until now, of course. The revived range—which includes X-Girl logo T-shirts, chip clips, and other kitschy swag—isn’t designed by Gordon and von Furth, but it definitely induces some much-appreciated nineties nostalgia.
X-Girl is available now exclusively on VFiles.com.

Photos: Courtesy of VFILES