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April 21 2014

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1 posts tagged "Xerxes Cook"

Is There A World POST Print Magazines?

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There may be four or five people reading this who don’t yet own an iPad. Some of you are stubborn technophobes; others of you steal hungry glances at the Apple store every time you pass. But whether you’ve bought in or not, the media industry has certainly heard the iPad’s call. Later this month, News Corp. is launching The Daily, an iPad-only newspaper. Virgin’s iPad-only Project magazine went live in November. And this week marks the launch of POST, an iPad-only culture bible put out by 20 Hoxton Square gallerist Alex Dellal. The brainchild of creative director Remi Paringaux, the former art director of Dazed & Confused and Vogue Hommes Japan, POST was explicitly conceived for the new multidimensional page. As Dellal notes, the iPad can not only display images, text, and video, but the audience can interact with that content, too, in a fluid and intuitive way. “What fascinates me,” Dellal says, “is exploring the dynamic of how content is received and how it can result in the creation of a new medium.” “It’s not just eye candy,” adds POST editorial director Xerxes Cook. “It’s finger candy.” Here, Cook talks to Style.com about media’s next wave.

What is POST?
We define it as an art and fashion magazine. Fashion, film, art, architecture, photography; not just of today but for tomorrow. All for $1.99 an issue on iTunes. Really, though, POST is not a thing, it’s an idea. It’s the world’s first independently published magazine for the iPad. It’s born of the iPad, which means it doesn’t have a print sibling to imitate or be intimidated by. It’s very self-reflective of the new medium. And it’s very much an experiment.

The first issue is called POST-Matter. What should people expect?
The name comes from the fact that we’re considering this shift from the material to the virtual; “post-matter.” There are anomalies with that—the iPad itself is a physical object. You have to tap-tap it. But there’s a whole world inside that screen, and our aim is to use this new medium to its full capability. There are 16 features, and we want you to figure out what’s interactive as you go through them, and for the interactive elements to tell those stories in ways you never could in print.

How so?
For instance, we have a piece on the video artist Semâ Bekirovic, and what we can do with video art is, we don’t just talk about it, we show it. You can go into the work. Likewise, we have a video Q&A with the director Gaspar Noé, on the idea of the void, and rather than trying to summarize Enter the Void, we can show the trailer and exclusive clips from the film itself. Another video is a discussion between Miltos Manetas, who is one of the pioneers of digital art and a bona fide technophile, and Purple editor Olivier Zahm, who is a self-proclaimed Luddite. (Though of course, Olivier has embraced the Web now, in his own way, creating an almost Warholian persona for himself online, hasn’t he?) We sent them to Istanbul and there’s a two-part film with them discussing the downfall of capitalism through social networking.

With the video features, we’ve worked really hard to re-create the freedom you have with print to flip around. We’ve laid out those features so you don’t need to sit and watch 30 minutes of video; you can skip forward and find the parts of the conversation that most interest you. Like a print magazine, we capture time for the reader. Or browser. Or, whatever. Continue Reading “Is There A World POST Print Magazines?” »