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2 posts tagged "Yara Flinn"

Nomia’s Siren Song

Since launching Nomia in 2009, Brooklyn-based designer Yara Flinn has developed a sleek, urban aesthetic. She continued this exploration of unfussy, forward-thinking clothes for Fall ’13, presenting a primarily camel, white, and black collection that combined sporty, boyish charm and soft femininity. “It’s a lot about contrast,” Flinn told Style.com in a preview. “Not just in the fabrics but in textures and positive and negative space. Achieving a perfect balance is what I strive for.”

Her aim for harmonious dichotomy came through in a slick blazer that was slit up the back, a pair of baggy black wool pants with sheer organza calves, and a quilted bomber in a shimmering silver brocade. Subtle details, like the elastic waist on a fluid silk jumpsuit, gave her clothes an everyday ease, and cropped tops and sweaters paired with high-waisted skirts were chock-full of attitude.

There were a few T-shirts, too, each of which was embroidered with a twin-tailed mermaid. The image was inspired by the Met’s sixteenth-century bronze Siren sculpture. Perhaps an unlikely reference for a modern, streetwise line. But according to Flinn, sirens are an integral part of her brand. Nomia is actually a Greek nymph. And Flinn herself is named for a Brazilian mermaid. “I’m fascinated by strong, powerful, and alluring women,” says the designer. Indeed, her wearable and accessible clothes (they range from $125 for a tee to $865 for a cashmere coat) are tailored for a contemporary temptress. We wouldn’t be surprised if a lot of them flock toward her Fall ’13 looks.

Nomia is available at Fivestory, The Webster, Creatures of Comfort, and Assembly New York.

Photos: Dan McMahon

Work Hard, Play Hard

“We call Jenne [Lombardo] the fashion fairy godmother—she’s amazing at putting creative people together,” said Nomia designer Yara Flinn last night at the W Union Square, where the hotel group was hosting its Fashion Next bash for Flinn and the rest of the designers in the program. Lombardo, W’s global fashion director and host for the evening, was on hand, along with the likes of Waris Ahluwalia and DJ Chelsea Leyland.

“Talent will only get you so far in this industry,” Lombardo told Style.com. “You also need a strong sense of business. We help them with that extra boost,” she explained of the program, which supports emerging designers. This week, they will host presentations for Fashion Next labels Suzanne Rae, Nomia, Haus Alkire, and Rochambeau. Bibhu Mohapatra, also a participant in the program, is set to stage his first runway show next week. “I’m ready to see things come to life,” he said. “We just did the second round of castings and I’m really excited—we have some beautiful girls walking the runway.”

As for post-show plans? The designers agreed market sales are first on the agenda, but that doesn’t mean all work and no play. “I’ll steal away to my little house upstate,” revealed Mohapatra. Meanwhile, Lombardo waxed pragmatic about fashion week’s parade of parties. “Every night we let loose and every morning we go to work,” she deadpanned. “It’s a high-stress, maximum-impact job, but you’ve got to take it with a grain of salt.”

Photo: Billy Farrell/BFAnyc.com