4 posts tagged "Yasmin Sewell"
The family that rents together, sticks together. So Maia Norman borrowed her partner Damien Hirst’s bookstore/gallery, The Other Criteria, on London’s New Bond Street, emptied it out and, voilà, an instant pop-up for her own clothing line, Mother of Pearl. “Business is booming in every corner of the world, Colette and others like that can’t get enough of us, but we don’t have a London stockist—ironic, isn’t it?” Norman deadpanned. “This was the perfect way to bring the collection to the city, see what the public wants and what they respond to.”
If last night’s opening cocktail was any indication, they’re responding quite well. An A-list crowd came out to celebrate at the shop (wrapped in vinyl for the occasion), including co-host Hirst (in a suit, no less), the Clash’s Paul Simonon, Moda Operandi’s Yasmin Sewell, Mary Charteris (above right), and model Sara Blomqvist (above left, with Norman, center, all in Mother of Pearl). Guest DJ and good buddy Jarvis Cocker manned the decks. Even Norman’s collaborator of the season, reclusive artist Jim Lambie, showed up. (“Actually,” Norman says, “he is not as reclusive as he is shy.”) “It stimulates in a different way,” Lambie said of seeing his prints—wildflowers, duct tape, and, no joke, eyeballs—on fabrics like nappa leather and washable silk, rather than on gallery walls. “It is much more evocative because it places itself directly onto the body. It becomes the body in many ways; it reinterprets our understanding of the body. It’s shape, movement, and overall sex appeal.”
Artistry, for obvious reasons, is part of Mother of Pearl’s DNA, but equally important is freedom of movement. “The clothes have to be easy,” says Norman, famed for her love of danger sports, like motocross, riding, and boarding. (Earlier in the week she was surfing in Devon with her new toy: a heated wetsuit.) “I need things to be unrestricted as I am always on the move, but the clothes have to be interesting as well. That’s why Jim Lambie was an easy choice for us. Damien has been collecting him for years, and he was part of our circle, so to speak. I had been loving his works for years now, seeing it in galleries, and then the next thing was just to convince him to do it. I think the results really excited him.”
Speaking of exciting: good to know whom Damien Hirst is collecting. And now on New Bond Street, a Lambie can be yours—at a fraction of the price.
Nicholas Kirkwood isn’t the only London-based designer with shoe news, it turns out. At the party i-D threw for him, Christopher Kane revealed that the heels on his Fall ’10 runway (left) are the first styles in a new collaborative range with Giuseppe Zanotti. And on Tuesday, at her traditional London fashion week tea, Charlotte Olympia designer Charlotte Dellal ‘fessed up that she’s opening a store off Bond Street in seven weeks or so. Come fall delivery time, shoppers will find satin-covered footwear in rainbow colors, vertiginously high or ballet flat, and each pair will come in a set with matching stockings, a first for the brand. “We’re not selling the stockings separately,” Dellal explained. “They’re designed to go with the shoes, tone-on-tone.”
London shoppers looking for a louder volume, meanwhile, should head to Liberty. The buzz in the U.S. has centered on the store’s collaboration with Target, which will bring Liberty-print apparel and housewares to both countries, but on Tuesday, the celebrations were for a different collab—with Milan’s 10 Corso Como. Liberty CEO Geoffroy de La Bourdonnaye and 10CC’s Carla Sozzani co-hosted a cocktail party to celebrate the effort, which prints bikinis (below), sun hats, wallets, and scarves from the Milanese store with Deco-era Liberty prints from the archives. Yasmin Sewell, Liberty’s chief creative consultant and one of the driving forces behind the update of the store’s fashion floors, was on hand and took the opportunity to talk up the latest local designer to blow out the doors. “Michael van der Ham is killing it,” Sewell said of the designer, who showed his second collection earlier in the week at Fashion East. “We just got his first collection in, and it’s selling out.” Coincidentally, we’d caught up with van der Ham the day prior, at his stand at the New Gen installation at Somerset House, and he’d explained that one of the inspirations behind his collaged designs is a series of Warhol films composed of sundry, spliced-together footage. Van der Ham is on the laconic side, and he speaks softly, but it’s worth pricking up your ears: You’ll be hearing more from him soon.