12 posts tagged "Yoox.com"
If, like me, you are a Japanese design devotee, get ready to empty your savings account. Lynn Yaeger, acclaimed fashion journalist, New York eccentric, and aggressive wearer of Comme des Garçons, was recently appointed as the curator of vintage clothing at Yoox.com. The release of her first shoppable selection happened to coincide with Yoox’s 10th anniversary of launching in Japan. And what better way to celebrate than with a range of hard-to-find items designed by Japanese fashion demigods like Issey Miyake, Comme des Garçons’ Rei Kawakubo, Kansai Yamamoto, Kenzo Takada, Yohji Yamamoto, and Junya Watanabe? “These clothes are revolutionary in their conception and execution,” Yaeger told The Independent of the collection, which she’s titled “Mezurashi Hakken,” or “Rare Discovery” in English. “They are beyond season, they never date. Clothes that look a little strange on the hanger can be wonderful on the body. For this collection, each piece had to be a unique, interesting example of each designer’s contribution, and they have to be wearable,” added Yaeger, who reportedly scoured the world to hunt down these pivotal pieces. Judging by the number of garments that are heartbreakingly marked SOLD, it would seem that Yaeger’s debut Yoox effort is going pretty well. With that in mind, I advise you to shop quickly—these vintage treasures won’t last.
Uh-oh, Net-a-Sporter, looks like you’ve got some competition! WWD reports that Italian e-tailer Yoox.com has entered the ever-expanding luxury activewear market. The virtual shopping destination will offer wares from established and niche brands geared toward technical performance. Between this , Net-a-Sporter, VPL’s latest lineup, and Lisa Marie Fernandez’s sporty new range, I might be inclined to hit the gym a little more frequently.
“It’s fashion-forward to buy better,” model-turned-mom-turned-model-again Amber Valletta reasons, providing perhaps the best tagline for her latest endeavor, Master & Muse. The eco-fashion initiative with Yooxygen (the environmentally aware arm of yoox.com) is aiming to gain a few converts with that credo as well as a carefully selected list of brands that Valletta found herself. “We sought out designers and brands that provide high-fashion luxury coupled with sustainability,” Valletta says of the range, which hits yoox.com tomorrow. She later explained that, like the duality evident in the relationship between a master and a muse, “style does not have to be at the expense of social responsibility. They are interdependent and interconnected.”
The two-hundred-piece collection includes core apparel and accessory designs from the likes of Vivienne Westwood, Good Society, and M Patmos. The selection plays with the contradictions Valletta sees in femininity. The Master, more rigorous and tailored, counterbalances the Muse, more poetic and eclectic. But no matter their divide, “it comes down to great design, sourcing and producing both ethically and sustainably,” Valletta maintains. “The brands we offer on Master & Muse are problem-solving through innovation,” she adds. She hopes the project will help inspire continued change throughout the fashion industry. Get a sneak peek at some Master & Muse wares from Mich Dulce, M Patmos, Guava, and Vivienne Westwood (below), as well as a Craig McDean-lensed campaign image (above), exclusively on Style.com.
Alta Roma, Italy’s answer to haute couture, is currently under way in Rome. And yesterday, the winners of this season’s Who Is On Next design competition were announced. It was judged by an esteemed panel that included Saks Fifth Avenue’s Terron Schaefer, Suzy Menkes, and Harrods’ Marigay McKee. The initiative supports independent designers who produce their labels in Italy. The top talents will receive an area to show their collections to buyers during next September’s Milan fashion week (courtesy of Vogue Italia), and they’ll also create an exclusive look, which will be stocked on Yoox.com.
This year, Arthur Arbesser, a Viennese designer who spent seven years working with Giorgio Armani before launching his own line last fall in Milan, co-won the grand prize. He shared the spotlight with Julia Voitenko and Daria Golveko, the Russian duo behind Esme Vie. Continue Reading “Guess Who’s Next? Alta Roma Honors Emerging Talent” »
Milan may be known for fashion powerhouses like Prada, Gucci, and Versace, but it seems the city has room for the little guy, too. Since 2011, YOOX Group’s luxury e-boutique, Thecorner.com, and Vogue Italia have been supporting emerging talents through their initiative The Vogue Talents Corner—a project that both highlights up-and-coming designers with an exhibition during Milan fashion week, and helps them build a retail presence by offering their wares on the shopping site. This year, the initiative champions eleven young ready-to-wear and accessories brands from across the globe, like Palmer//Harding (a shirt-centric range by Levi Palmer and Matthew Harding), Kristy Ward (necklace pictured left), Kzeniya (an accessories line by Kzeniya Oudenot, clutch pictured left) Vs2R (a footwear label by Vincenzo Somarrelli, pictured left) and J JS Lee (a ready-to-wear line by Jackie Lee, top pictured left). Each brand will showcase its Fall ’13 collection in an installation at the Palazzo Morando, which opens tonight. “For the most part, it’s instinct. And sometimes it’s simply what we like!” said Yoox.com founder and CEO Federico Marchetti when asked about the selection process. Marchetti explained that he looks for designers who exemplify creativity and innovation, and that this year he was particularly impressed by the group’s focus on craftsmanship and “excellent” materials. Looks from the eleven selected designers’ Spring ’13 collections will be available from today, on www.thecorner.com.