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August 1 2014

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12 posts tagged "Yoox.com"

Yoox.com Gets In The Art Game

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E-commerce site Yoox.com has partnered with countless big-name designers and style icons, ranging from Waris Ahluwalia to Iris Apfel. As of today, the brand is adding art into the fold, launching with over 50 artists as well as some of the world’s most prestigious galleries and museums. “It’s an idea I’ve had for some time now,” Yoox Group founder and CEO Federico Marchetti tells Style.com. “It was only natural our next step would be to focus on art. Additionally, the art world has evolved and buyers are keen to access art online—it’s on their radar now.” As Marchetti describes it, Yoox is offering a one-stop shop for the art-inclined, where you can check the latest art world news, browse through contemporary works, learn about the artists, and buy the pieces.

For the launch, Yoox has exclusive works by two of the art world’s most venerable talents, Grayson Perry and Damien Hirst. Perry, for his part, did a boxed set of table maps (entitled The Vanity of Small Differences). The Hirst contributions are two small-scale versions of his renowned Anatomy of an Angel sculpture. As for who’s up next, Marchetti remains tight-lipped. “We can’t unveil just yet what’s coming next, but rest assured, this is just the beginning of an exciting new adventure into the world of contemporary art,” he says. They also plan on expanding their support of emerging artists in the near future. In the meantime, art aficionados can get in on the action at the Frieze Art Fair in London via Yoox (a supporter of this year’s Frieze Sculpture Park in Regent’s Park). He explains: “Visitors to art at Yoox.com will have the chance to visit the exhibition from anywhere in the world. Thanks to a specially created interactive video tour of the garden, they can stroll though the manicured lawns, stop and walk around each sculpture, and enjoy behind-the-scenes info on the works, all from home, without having to brave the English weather!” And who doesn’t like the sound of that? Style.com has a first look at the work from Perry and Hirst, here. Visit Yoox.com now to get a full look at the new-launched art sector.

Photos: Courtesy of Yoox.com

Who’s On Next? In Rome, Italian Labels Take The Day

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Marco Giugliano and Nicolò Bologna took top honors at this year’s eighth edition of Italy’s Who Is On Next, the young talent competition set up by Italian Vogue and Altaroma during the Roman couture week. The pair accepted their prize after the finalist show on Saturday in Rome for their Marcobologna collection (pictured), featuring simple shapes in pop-style prints of gems, flamingos, martinis, and fireworks. “These clothes are for funny girls with a sense of humor who enjoy life, but aren’t necessarily sex bombs,” Giugliano, who has worked for Valentino, Dolce & Gabbana, and Versace, told Style.com. Bologna, for his part, spent several years with Strenesse. They began Marcobologna a year and a half ago and will do a presentation during Milan fashion week in September.

Yoox.com, a sponsor of the event, gave its award to Suzanne Susceptible, by Korean designer Soo Cha Jung, who worked for Costume National and Dirk Bikkembergs before she launched her own brand. Jung’s colorful checkerboard collection, which is made in Italy, will be available on Yoox.com in September. Giancarlo Petriglia, a Trussardi alum, won the Who Is On Next accessories prize for his namesake collection of bags in nappa leather and bleached python. In addition, Charline de Luca by Carlotta de Luca was given a special mention for her architecturally constructed multistrap footwear, as did Conspiracy, Gianluca Tamburini’s collection of jewelry-studded footwear.

Franca Talk

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Vogue Italia editor Franca Sozzani has been hard at work fulfilling her duties as the first-ever Goodwill Ambassador for Fashion 4 Development, producing the African issue for L’Uomo Vogue and initiating global commerce partnerships with retailers like Yoox.com. Yesterday, she made her way to NYC for a roundtable discussion at the United Nations to talk about the organization’s progress and upcoming projects. She was joined by other fashion heavyweights committed to creating jobs in communities and sustainability around the world through fashion, including EDUN CEO Janice Sullivan, president of the Accessories Council Karen Giberson, and F4D founder Evie Evangelou.

Of the experience thus far, she told Style.com, “I learned that nothing is impossible. I already knew, but now I am sure.” She continued, “We met so many young people [while traveling around Africa], some of them are very talented and some are not—not all of us could be the editor in chief of a magazine, everyone has a different story. But I put this group of designers together and they made a good collection and it sold out in two weeks on Yoox.” Sozzani admitted she has identified several talented African designers who might some day land their collections on the runways in the major fashion cities and that she’s currently working on a partnership with Saks to showcase some of these designers. For now, however, the plan is still in its earlier stages. “We don’t have money to make a showroom for them yet. I am the showroom,” she said, laughing.

In the meantime, they are striving to establish fashion business partnerships in Africa like China and Brazil have set into place. Sozzani pointed out, however, that the situation in Africa is not like China. “No one ever told them the richness of their work is worth more than they are getting paid for their craft,” she said. She has started trying to change that by prompting major designers to create small collections and have them produced in Africa. “It doesn’t mean the clothes will look African, it just means they are being produced there and creates more jobs. Lots of designers are joining us on this,” she said. On the subject of major designers, it was announced that the organization has a big project lined up with the likes of Donatella Versace and Roberto Cavalli, with more details coming on that soon. When reminded that while she was talking about her latest do-good endeavors in Africa, the menswear shows are still in full swing, she responded, “I am not missing the men’s shows; I don’t like them at all. To see a beautiful woman walking down the runway is so different. Some men’s collection are really nice (Prada’s was amazing), but some are just ridiculous, you know?”

Photo: Courtesy Photo

Alasdhair Willis Thinks Inside The Box

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We’ve always known Yoox.com as a great place to grab a sartorial bargain. Its design channel, which stocks the likes of Alessi, B&B Italia, and Kartell, has up till now been a pretty well-kept secret, but that’s about to change. Established & Sons, the design firm run by Alasdhair Willis, a.k.a. Mr. Stella McCartney, is launching its own Web site, and to celebrate, it’s partnering with Yoox to offer a limited-edition series of, well, boxes. Called Bits & Bobs, the line is created from objets trouvés and also includes cool little tchotchkes like clocks, lights, and wall units—just the things for that impossible-to-buy-for person on your Christmas list.

Come Thursday, Willis will host a very intimate Christmas party at Established & Son’s Mayfair gallery for the likes of his wife, his father-in-law Paul McCartney, Gwyneth Paltrow, and Jake and Dinos Chapman. Apart from the pretty good people-watching, we’re promised mulled wine and choral singers—plus a sale on the Bits & Bobs line, which will see the boxes offered at greatly discounted prices in the early eve, only to get more and more expensive by the hour. The idea is to buy quickly. We’re guessing, though, that the big spenders in the crowd won’t be watching the clock.

It’s Getting Easier Dressing Green

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As WWD pointed out yesterday, eco-chic hasn’t fallen prey to the recession. Yes, green fashion stays viable by being partly a marketing kick. (Last year one publicist told me point-blank that she had her client do a couple organic cotton tops just to get into every magazine’s now-inevitable Green Issue.) But keeping the trend alive surely has some merit, and considering that fabric manufacturing, especially cotton, can pollute heavily, it must make a difference that companies like Loomstate, Koi Suwannagate, and even Jil Sander and Yves Saint Laurent are offering stylish sustainable options. The article also mentioned that the French customer in particular is fed up with how quickly clothing falls apart, another reminder that the most eco-chic clothes are the ones you don’t toss in a season. As Earth Day looms and green press reaches critical mass, there are a few other things worth mentioning, like Yoox.com’s new initiative Yooxygen, which will, among other things, offset the carbon footprint of its courier services. Yooxygen’s main focus is, of course, shopping. Set to launch on Earth Day is an exclusively eco-friendly boutique (dubbed by Yoox CEO Federico Marchetti as ECO-mmerce) with product like Ilaria Venturini Fendi’s recycled material accessories line Carmina Campus, vegan Stella McCartney accessories, and organic tees from Katherine Hamnett, a.k.a. Henry Holland’s spiritual mother. Meanwhile, HBO asked Natalie Chanin of Alabama Chanin to do some “up-cycled” T-shirts—essentially reworking old T-shirts from shows like Flight of the Conchords and Sex and the City with Chanin’s homey-chic signature hand-stitching and appliqué. They’ll be sold at the HBO store in New York and at www.hbo.com/store. And finally, T-shirt line Alternative Apparel (which has some of the best colors I’ve seen lately) has created a magazine called Think Earth with contributions from eco-minded celebs like Adrian Grenier and Leonardo DiCaprio posse member Lukas Haas. You can download the magazine at www.alternativeapparel.com starting April 14, and they’ll be celebrating the issue next week with a party at the Sunset Marquis. Hey, just because you’re green doesn’t mean you can’t be fabulous.