August 30 2014

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Objects Without Meaning Aims to Give Resort, Well, Meaning


omw-dressObjects Without Meaning designer Alexandra Michelle has quietly stepped up to the plate. The Australian, who moved to Los Angeles in 2005, launched OWM in 2011 while still manning her high-end childrenswear brand, ESP No. 1. (She says it’s “winding down” now, but the website is worth taking a look at if you get a kick out of super-hip kids clothes.) Michelle, who was a womenswear designer for mass retailers in a previous life, started OWM as a denim line. The Boy Zip—a cropped, stretch-free jean with a strategically placed back yoke—has become a favorite with market editors and bloggers alike. “It was hard the first season, persuading women to wear jeans without stretch,” Michelle said. “But I’ve won them over. It’s awesome to see real girls talking about them on Instagram.”

Since then, Michelle has expanded into dresses and separates, enlisting artist-director Mike Mills, whom she had collaborated with on a past film project, to design a print for her Fall 2014 collection. Mills’ wife, Miranda July, modeled for the lookbook. (And to add even more starlight to the whole production: Kim Gordon, arguably the most validating celebrity endorsement an indie designer can get, is a fan.)

While Resort repeats some of the silhouettes that have performed well for OWM early on—including a boxy jumpsuit in a custom zigzaggy print (pictured, below) and a waisted slipdress that flatters instead of conceals curves—there are new elements, too. A tiered dress in a blown-up orchid print (pictured), for instance, is a bit fancier than what Michelle has done previously. “I’ve added more feminine shapes, but they’re still effortless,” she said. The designer also enlisted YZ PLZ, a brand-new jewelry line out of L.A., to create chunky ceramic necklaces. The end result makes for a solid entrance into the world of Resort, helping to further establish the Objects Without Meaning ethos. “I wanted it to be a bit more playful, but keep things minimal and simple,” Michelle said. “I always think less is more, right?”


Photo: Courtesy of Objects Without Meaning