9 posts tagged "Zero Maria Cornejo"
The Spring ’14 collections are under way in New York, and will be followed by the shows in London, Milan, and Paris. Before their new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. Our entire selection of Spring ’14 previews is available here.
WHO: Zero + Maria Cornejo , designed by Maria Cornejo
WHERE: New York
WHEN: Monday, September 9
WHAT: “Mirage.”—Maria Cornejo. The designer sent us a Spring inspiration image, above.
As we enter into a month of fashion shows, we’ve asked some of this season’s biggest stars and most anticipated new talents to offer a sneak peek. Naturally, it’s a busy time for everyone—designers and fashion watchers alike—so we’re pioneering the split-second preview: tweet-length previews at 140 characters or less. To view all of our Fall ’13 previews, click here.
WHO: Zero + Maria Cornejo, designed by Maria Cornejo
WHERE: New York, NY
WHEN: Monday, February 11
WHAT: “Pixelated, fractured images.”—Maria Cornejo. The designer sent us an inspiration image she snapped of a pixilated TV screen, above.
The destruction wrought by Hurricane Sandy was immense, but the relief efforts have been impressive—efforts that have drawn even the likes of Madonna into the do-gooding fold. (At her Madison Square Garden concert this week, the lady performed a lugubrious striptease to a piano-driven version of “Like A Virgin,” while demanding that audience members toss bills onto the stage for the relief efforts. And according to today’s New York Times, she’s been knocking on doors in the Rockaways with Klaus Biesenbach.) The fashion community is pitching in, too, in its usual way: shopping.
The CFDA has rallied its troops to contribute to Fashion for Sandy Relief, a sale offering 50 percent off designs by its rank and file to benefit The Mayor’s Fund to Advance New York City. (The Tory Burch Foundation at Vogue are partners on the event.) It takes place tomorrow at 10am at Manhattan’s Metropolitan Pavilion. Meanwhile, the fashion execs formerly known as Fashion Girls for Japan have broadened their mission statement and rechristened themselves Fashion Girls for Humanity. (One hopes their Berger & Wild-designed logo, left, won’t have to change.) As such, it is throwing a sale at the end of the month at the Bowery Hotel, where proceeds will be donated to Architecture for Humanity and Waves for Water, two groups working to assist communities impacted by Sandy. More than 100 designers are contributing, and the Fashion Girls have, in the past, coaxed donations from the likes of Proenza Schouler, Thom Browne, Altuzarra, Alexander Wang, and Zero + Maria Cornejo. Not a bad incentive to eat light on Thanksgiving.
Fashion for Sandy Relief Designer Sale runs Friday, November 16, from 10 a.m. – 8 p.m. at Metropolitan Pavilion, 123 W. 18th St., NYC. Fashion Girls for Humanity’s sale runs November 27 and 28 at the Bowery Hotel, 355 Bowery, NYC. For tickets, visit fashiongirlsforhumanity.com.
Better known are its compatriots Black Friday (11/25) and Cyber Monday (11/28), the two bookends that begin the holiday-shopping season. But American Express’ Small Business Saturday (11/26), which returns for its second iteration this year to bring awareness (and hopefully, customers) to local businesses, may be the weekend’s best shopping bet. American Express is offering Rewards Points to its customers who shop small on Saturday; and many retailers are offering promotions of their own to sweeten the deal. One is Maria Cornejo, who is planning a gift for those who shake off the post-Thanksgiving haze to make it into one of her stores in New York or L.A. Spend $500 on your Amex card, and receive her hair-print (above) or book-print silk scarf. Small business is at the heart of Cornejo’s operation. The designer spoke with Style.com about the challenges and rewards of staying small.
How important is it to you to be a small business?
It’s important for me, for my own creativity, to have our own point of view in the whole market. Being a small business, you’re offering a different a point of view that hasn’t been offered everywhere else. Having a so-called small business allows us to move quickly and respond to clients and what they need, rather than by trends. When things get too homogenized, everything [becomes] very corporate. You can find the same store in every major capital in the world.
By contrast, your three Zero stores don’t follow that corporate-store model.
Every [Zero] store looks different. The same elements are at play, but it’s not a standard shop-fit, like corporate companies have. It’s much more about fitting the area and having something that’s more personal to that space. Right now, people want a more personal experience, rather than something that looks…too standardized, especially our clientele. We compete by being more niche and more special. That’s our standpoint in the whole fashion business. To be quite honest, there’s 20 million collections out there—how do you differentiate yourself right now? That’s the only way we can: by being original. Continue Reading “Big Small Business:
Maria Cornejo Talks Staying Small” »
Last night, Maria Cornejo and husband Mark Borthwick hosted an event at Cornejo’s Bleecker Street store for the T-shirts and tanks they created together to benefit Japan. They’re far from the only ones. Ralph Lauren, Tory Burch, Anna Sui, and Opening Ceremony have all created for-the-cause tees, too, proceeds from which go to Japanese relief and rebuilding. Spend generously.
Top: Tory Burch tee, $29, ToryBurch.com; Opening Ceremony tee, $30, OpeningCeremony.us.
Bottom: Anna Sui tee, $20, AnnaSui.com; Ralph Lauren polo, $98, RalphLauren.com.