11 posts tagged "Zimmermann"
Soho is officially experiencing an Aussie takeover. Last night, Zimmerman fêted its new Mercer Street store, and today, Sass & Bide opened the doors to its first international flagship around the corner, at 480 Broome Street. According Heidi Middleton, who co-founded S&B with Sarah-Jane Clarke, “It was a feeling—or an energy—that really pulled us back to New York.” (It’s worth noting that, in September, the brand brought its show back to New York fashion week after a five-year stint on London’s runways.) “We have strong sales in the U.S. and thought it was about time that New Yorkers got to experience the brand in a retail environment. We want our customers to really feel the spirit of the brand from the moment they walk in the store,” Middleton continued. The S&B team worked with architect Kelvin Ho and Brooklyn-based design collective Guild to realize their ideas for the 2,000-square-foot space, which was previously an art gallery. “The concept was based on four key elements: beauty, strength, modernity, and spirit,” Middleton said. They brought that vision to life by creating a tree-like sculpture that winds throughout the shop. It was inspired by the pieces of natural driftwood that Middleton collects, and was constructed from sheets of cloth dipped in resin that were mounted on fiberglass and then painted white. The sinuous sculpture ties together the stark room and provides an elegant backdrop for the racks of clothing (the label also developed several styles exclusive to New York) and cubbies stacked with jeans. “We’ve created a space that captures who we are,” Middleton said.
“I don’t even get jet lag anymore,” said Nicky Zimmermann during a private tour of Zimmermann‘s new Soho flagship at 55 Mercer Street. The Australia-based brand has recently stepped up its Stateside presence and officially joined the New York fashion week calendar in September, which means the designer has been hopping on more twenty-hour-plus flights than ever. The 3,800-square-foot store, which will officially open with a party tonight, is replacing Zimmermann’s previous, smaller outpost up the block that opened about a year and a half ago. The contemporary label, known for its boldly feminine swimsuits and ready-to-wear, also maintains a boutique in Los Angeles and fifteen others Down Under. “We wanted a proper space that looked more like our stores in Australia. We like to keep the decor polished but still [maintain the] slightly raw feeling, so the more industrial elements like the floorboards, lights, and mirrored windows balance out the prettiness of the prints and color,” Zimmermann told Style.com during a walk-through. “It’s good for us to be able to fill out the picture of what Zimmermann is in the U.S. and be able to show the collections in their entirety.” One difference she’s noticed between shoppers in the Big Apple versus ones back home in Sydney or Paddington is that they’re willing to take more fashion risks. Zimmermann pointed out a frilly black maillot suit in the corner and said they’d already sold two of the editorial style over the weekend, so they had to display the last press sample on the mannequin. “New Yorkers are more likely to go for our detailed show pieces, and we like that there’s a market for more creativity here,” she said.
As temperatures continue to rise—the heat index was well over 100 degrees in New York last weekend—the only viable solution is to pack your bags and hit the beach. Both the Resort and menswear shows featured a bevy of island-ready prints, from lush leaves on dresses at Peter Pilotto to floral motifs on button-downs at Marc Jacobs. Botanical-splashed maillots, skirts, and accessories will look right at home wherever your travels might take you. However, if getting away isn’t quite on the horizon, they’ll add a tropical punch to your weekday wardrobe, too. Shop our picks from Zimmermann, Karen Walker, J.Crew, and more, below.
1. Samudra Sunset Beach clutch, $65, available at www.shopbop.com
2. Prabal Gurung floral-print skirt, $1,125, available at www.farfetch.com
3. Karen Walker Orbit sunglasses, $329, available at www.shopbop.com
4. Sophia Webster Rio Sunset flat sandals, $346, available at www.farfetch.com
5. Zimmermann Celestial floral-print underwire swimsuit, $340, available at www.net-a-porter.com
Nicky Zimmermann likes to have fun with fashion, and that’s just what she did with her Fall ’13 collection, which she’s titled Class of 2013. You might need to see the lookbook, which was cleverly bound like a high-school yearbook, to get the full effect, but the latest lineup definitely had a schoolgirl vibe. There were silk organza sweatshirts and “hockey” dresses with a pencil-drawn emblem print by artist Courtney Brims, as well as sharp leather backpacks for evening. As is usually the case with Zimmermann’s collections, Fall was all about the mix. For instance, shiny taffeta plaid shirts were paired with cropped brocade stovepipes, while frilly metallic lace bib tops were styled under drapey evening dresses, which, according to the designer, are prime for school dances or a twenty-first birthday party. Despite being known primarily for its bathing suits and flirty frocks, the Australian label turned out some noteworthy outerwear this season, including a shawl coat in shiny coated tweed and a cobalt vest-jacket hybrid.
Designer: Zimmermann by designer Nicky Zimmermann
Need to know: The Aussie label is known best for its popular bikinis, but ask any model from down under what that cute dress she’s wearing is, and chances are it’s Zimmermann. At a preview of the latest collection, designer Nicky Zimmermann (she started the line with her sister Simone in 1991) explained that Spring’s theme was “In Concert.” In keeping with that, the clothes had a raw, feminine energy to them—and definite rock star appeal. Mirror-finish holographic pieces and a Lurex gold tie-neck blouse paired with a matching flared skirt subtly channeled David Bowie (coincidentally, Ziggy Stardust was Zimmermann’s first concert and her daughter Bo’s nickname is Bowie). Meanwhile, you could imagine of-the-moment lookbook model Josephine Le Tutour performing next to Florence Welch, for example, in the strapless aubergine jumpsuit with built-in corset details (a carryover from the brand’s swimwear), shaggy knitted fur sweaters, and fringy crocheted skirts here.
She says: “Spring is all about harnessing the attitude of the people who can get up onstage and make the entire crowd feel like they can do anything,” Zimmermann told Style.com. “Ultimately, it’s what the girl brings to a lace dress that makes the look.”
Where to find it: Net-a-Porter.com, Barneys, and Neiman Marcus, among others. Zimmermann has recently been ramping up its presence in the U.S. and opened a standalone boutique on Mercer Street in April, as well as one in L.A. last year.