About thirteen years ago, I started dreaming of a multibrand fashion store with a concept. While I was still an in-house art director at Turkey’s premier luxury fashion retailer, Vakko, V2K Designers slowly started making its way, first as a small corner within a store, then as a shop-in-shop concept, until it finally moved to its own stand-alone premises in the hip Nisantasi neighborhood of Istanbul in 2005. There it was reborn as a contemporary space that displayed a curated selection of cutting-edge fashion alongside coffee-table books, magazines, and decorative objects.

Split between two floors, the setting for the store is a combination of chalk-white walls, concrete floors, and steel racks furnished with flea-market-find sofas and leather armchairs, while all efforts are made to keep the main focus on the seasonal collections from the likes of Rick Owens, Gareth Pugh, Mugler, Maison Martin Margiela, and Alexander Wang. Inside the shop, these high-end designer collections are balanced with those from urban luxury brands such as BLK DNM, Each X Other, Acne, Eleven Paris, etc.

And then there are these beautiful handwritten notes, which are sent to us by the lovely designers that we work with. Each one of these notes are nicely framed and displayed all throughout the store. I love being surrounded by them and the intimacy they create. So often we miss out on intimacy because we idolize these designers like we do celebrities.

V2K Designers is not only a store for me; it’s a store with a big heart…that is filled with love for these designers and their creations. And the good thing is, that love is mutual.

Also a big and warm thank-you to 123 and to Bravo Istanbul for being with V2K Designers since its birth…we love you.

For more information, visit, or follow on Instagram @v2kdesigners.


Messages from Acne, Alessandra Lanvin of Aperlai, Alexander Wang, Johan Lindeberg of BLK DNM, Brian Atwood, Buckler, Carven, Charlotte Olympia, Cecilia Bringheli of CB Made In Italy Shoes, Christopher Kane, Duckie Brown, Alizé Meurisse of Each X Other, Asa Mader of Each X Other, Equipment, Erdem Moralioglu, Erin Fetherston, Gareth Pugh, Gio Diev, Halston Heritage, Henry Holland of House of Holland, Waris Ahluwalia of House of Waris, Hussein Chalayan, Isabella Tonchi, Lulu Frost, Jay Godfrey, Kimberly Ovitz, Lizzie Fortunato, Luella, Laetitia Crahay of Maison Michel, Maison Martin Margiela, Marissa Webb, Mugler, Opening Ceremony, Osman Yousefzada, Pamela Love, Odile and Douglas Benjamin of Raoul, Reece Hudson, Rick Owens, Roksanda Ilincic, Alice Temperley of Temperley London, Thakoon, Tom Binns, Tucker, Twenty8Twelve, Rupert Sanderson, Anna Sui, Betsey Johnson, Jovovich-Hawk, Jacqueline Schnabel, Rag & Bone, Rebecca Taylor, Heidi Middleton and Sarah-Jane Clarke from Sass & Bide, Vivienne Westwood, Venessa Arizaga, Yazbukey, and many more…

Photos: Courtesy of Demet Muftuoglu Eseli


Posted By

Demet Muftuoglu Eseli

Creative Director
Demet Muftuoglu Eseli is a boldfaced name in the Turkish art and fashion worlds. She founded ISTANBUL ’74, the first Turkey-based international arts and culture platform, in 2009. Muftuoglu Eseli ...