Unknown-1Alaïa and Matisse.

After all that madness of Milan fashion week, I landed in Paris. The evening that I arrived, I went to the Palais Galliera with my fiancé, Motty Reif, to attend Azzedine Alaïa’s first retrospective exhibition. It was so crowded that there was a two-hundred-meter queue to get in. Having been in events for ages, it wasn’t that hard for me to make my way in, slaloming through people. But the funny thing was that no one knew that right on the other side of the street, next to the Palais de Tokyo, there was another room, belonging to the Musée d’Art Moderne, that was hosting Alaïa’s key pieces surrounded by Matisse’s La Danse and La Danse Inachevée, where I had the honor of meeting the Master, thanks to my dear friend Rossy de Palma.

Unknown-2Rossy de Palma, Azzedine Alaïa, and Blanca Li.

Another part of my Parisian experience was assisting the rehearsals of the Lanvin fashion show—being one of the first people to see the collection was intense. I was very surprised that the soundtrack was “20Hz,” by Capricorn. It brought me back to the early nineties, and “Numbers on the Boards,” by Pusha T, was a nice surprise, too, also because it’s a piece that Giorgio Di Salvo remixed for my County of Milan collection video, and Pusha is a good friend of ours.

Unknown-3Lanvin rehearsals.

Unknown-4Jamie opening the Lanvin show.

Usually Paris fashion-week parties are very polite and sober, but Alex Wang’s Balenciaga party broke the rules: M.I.A. was performing live in the basement of Palais de Tokyo, and Venus X was deejaying along, and after that, Total Freedom took over and people went wild.

Unknown-5M.I.A. performing at Balenciaga.

Since we hadn’t had enough, the following night we went to the Kenzo party, which was in an unusual location: the Aquarium de Paris. Sharks were swimming above us, and the Pigalle crew was stealing bottles of vodka from the bar so we didn’t have to queue each time. We could’ve stayed on the dance floor the whole time, dancing to Betty Bensimon from the Girls Girls Girls crew.

Unknown-9Sharks at the Kenzo venue.

The day after, we all had hangovers, but the crunchy coconut chicken from Cantine Nature, as well as the company of my dearest friends, Aymeline Valade and Sidney Geubelle, worked like a rehab.

Unknown-10Aymeline Valade, Sidney Geubelle, and me.

Photos: Courtesy of Marcelo Burlon


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Marcelo Burlon

Event Producer/Designer
Marcelo Burlon is a blogger, editor, publicist, event promoter, deejay, and man-about-town. After moving from his native Patagonia to Milan in the late nineties, Burlon began working at nightclubs, forming ...