Imran Amed is the founder of Business of Fashion, a Web site that has changed the way fashion professionals deal with information about the business —I call it the New York Times of fashion. I was lucky enough to have met Imran in a car on the way to a show at Fashion Rio, where I briefly explained to him my view on Brazilian fashion, and he immediately invited me to be his contributing writer for Brazil. Since then, it has been a challenge and a delight to work with one of the most brilliant minds I have ever been in contact with, and I have learned so much about how to think of and develop good news items.

BoF launched, during Paris fashion week, its first print edition, featuring Tom Ford and an amazing new project: BoF 500, a list of the 500 most influential people in the business of fashion that everyone is obsessed with. As Imran is not featured on the list he created (and because he should be), I am paying homage to him with a short Q&A here at Style Map:

The industry is obsessed with your BoF 500. How did you come up with it, and where is it going?

The BoF 500 was a natural evolution that came from our engagement with fascinating people working in the fashion industry around the world. Having traveled to more than twenty-five countries, and seeing just how global and diverse the industry is, it occurred to us that there was nowhere online that collected this group—from businesspeople to creative people, from Asia, the Americas, Australia, and Europe—all in one place. It seemed like a natural thing for BoF to do, as these people form our community. BoF really sits at the heart of all this.

You started Business of Fashion with an idea and a computer working from home, and today your Web site influences and inspires hundreds of thousands of fashionistas around the globe. What would you recommend for the people searching for a spotlight now?

Don’t search for the spotlight, search instead for your point of view. If you have something compelling and unique to say, your content will attract followers, and they will spread the word for you.

Do you have a favorite fashion city? Or what would you highlight?

I have no favorite fashion city, as there is amazing creativity everywhere. I have been taken with the fashion scene in Mumbai this year, though. It’s been fascinating to meet the people shaping fashion there, and also to witness firsthand the craftsmanship that is used not only by Indian brands, but also many global brands from Europe and North America. At a time when everybody is talking about artisans, craftsmanship, and bespoke, no country does it better than India, where these traditions are embedded in the culture.

UnknownPhotographer Tommy Ton with his copy of the first print edition of Business of Fashion, introducing BoF 500 from BoF Instagram.

For more information about the BoF500, visit

Some of my favorite reports published on BoF:

Photos: Courtesy of Jorge Grimberg


Posted By

Jorge Grimberg

Fashion Analyst
Jorge Grimberg has worked as regional director at trend forecasting companies WGSN, Stylesight and Stylus. He has presented at seminars at the most important fashion events in Latin America, from ...