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DariaNinaVasadzeDaria Shapovalova and Nina Vasadze

What is the best way to estimate the success of an event? To check the number of Instagram pictures appearing from it. And certainly the opening party of Mercedes-Benz Kiev Fashion Days has achieved a new record: that whole evening, and the night afterwards, my feed was full of pictures from Kiev and our event. All my friends who made their way to Kiev from London, Paris, and Milan were boasting pictures with Kiev views and their first-red carpet moments.

image David Downton and Alla Kostromicheva

The official part of the opening was marked by a speech from world famous illustrator David Downton, who confessed his feelings toward Ukrainian supermodel Alla Kostromichova, whom he depicted for our new ad campaign. And while the speeches were given and champagne was flowing, guests shared their expectations about future lectures, parties, presentations, and shows. The program of Mercedes-Benz Kiev Fashion Days seems to be the busiest one we have had in years, with lectures from top international experts and shows from the best designers from Ukraine and Eastern Europe. The first big show is by the amazing Ukrainian-born, London-based designer Natasha Zinko. Stay tuned for the news from Kiev!

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Photos: Courtesy of Daria Shapovalova

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Daria Shapovalova

Fashion Director
Daria Shapovalova is the organizer and creative director of Mercedes-Benz Kiev Fashion Days. After a stint interning for Anna Dello Russo, Shapovalova launched her career six years ago with the ...