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While in Abidjan, I do my morning runs at the stadium where the Ivorian football team, The Elephants, train. Over the past few months and in the ones that follow, Africa will be glued to the radio (more than 80 percent of Africans have access to the radio on a regular basis) and to TVs at home and in local cafes and bars as the 2014 World Cup Preliminary Competitions take place and we see who will represent the continent in Brazil.

Football in Africa is a big deal. It’s not just a sport, but it also plays a big role in the shaping of the continent. It has helped support governments, end conflict, provide hope, and has the power to unite Africa. To quote Equinox, “it’s not just fitness, it’s life.”

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Photos: Courtesy of Yodit Eklund

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Yodit Eklund

Designer
Yodit Eklund is the founder of Bantu, an African beach and surf lifestyle brand. She grew up in Ghana, Sudan, Kenya, Ivory Coast, and Egypt before attending the University of ...