The city’s fashion elite descended en masse in Shanghai’s Jing’an District last night to witness Ted Baker’s Railways 2013 Autumn/Winter fashion show. Dazzling strobe lights, strutting models, free-flow bubbly, shellfish canapés: It was quite the soiree coming just a few days before the city’s much-touted fashion week set to commence on October 18, and costing about 1.5 million yuan (roughly $246,000), the most the firm has spent on a runway event in Asia.

In addition to showcasing Ted Baker’s Autumn/Winter 2013 collection, the party was celebrating the further establishment of the brand’s quintessentially British clothing style in the world’s most populous country. Following the opening of its first retail store in Beijing last year, Ted Baker has managed to make the first tentative steps to cement their position over here. No easy task because as anyone who works in fashion retail in China is well aware, “to open a shop is simple, to keep it open is an art.”

Taking inspiration from Britain’s golden age of train travel, Ted Baker’s collection, Taking The Scenic Route, was inundated with nostalgia and old-fashioned glamour with the male models dolled up to look like gentrified debonair dandies, while the females sported vintage vixen attire. Lots of Art Deco geometric prints and luxurious knit wear came sauntering across the catwalk, which was fittingly done up to look like a railway platform. I found it kind of a merry ride and was tickled at the end when I was unexpectedly handed a take-home bag filled with all sorts of quirky useful goodies: Ted Baker pencils and an intensely bright pink purse—wow, thanks a lot!

Photo: Courtesy of George Wyndham


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George Wyndham

George Wyndham is the deputy editor in chief of DZH Co. Ltd., a wire service supplying China-focused financial and economic news, along with data analysis of Asia's capital markets, to ...