Hope Store
A two-day celebration last week marked the opening of the Swedish brand Hope’s beautiful new flagship in the centre of Copenhagen. The brand, which designs clothes for both men and women, has existed since 2002 and, along with other brands such as Acne, Whyred, and V Ave Shoe Repair, has been part of the wave of cool fashion brands coming out of Sweden over the last decade.

I love how the industrial look of the flagship and the combination of materials such as tiles, copper, and iron still keeps the space light and spacious, which is also the trademark of their shops, creative director Stefan Söderberg told me at the opening.

For more information, visit

Hope, Pilestraede 19, Copenhagen.

Hope Store


Posted By

Anne Christine Persson

Fashion Director
Anne Christine Persson is the vice president and development director of Copenhagen Fashion Week. She joined CFW in 2006 and has since focused on establishing Copenhagen as an international fashion ...