What is a better sign of a creative rise in the industry than a number of a strong fashion stories coming from young and promising stylists and photographers? Today I would like to share with you another side of the Ukrainian creative industry (I write a lot about fashion designers, but there are so many talents from other fields working in the country), talking about the great team of a photographer and a stylist, and their recent work.
Sonia Plakidyuk, a.k.a. Moi Sofism, shot one of the most daring ad campaigns in the history of Mercedes-Benz Kiev Fashion Days with Ukrainian top model Alla Kostromicheva, walking in a cape of the colors of Ukrainian flag, yellow and blue. This image was so significant for Ukrainian fashion that it was even used by Business of Fashion to illustrate an article about the luxury market in Ukraine. Apart from that, Sonia has worked for a number of fashion magazines in Ukraine, and shot campaigns and lookbooks for many designers.
Stylist Kati Garbuz cut her teeth at Marangoni, afterward working at Mawi, Temperley, and Tom Ford. She moved to Kiev just two months ago to teach a styling course at the Kiev Fashion Institute, where she guides a group of aspiring students. The two girls have teamed up to shoot clothes from the S/S 2014 collections of designers who showed at Mercedes-Benz Kiev Fashion Days for a story titled “La Petite Parisienne,” (pictured) The whole project was done in Paris during fashion week in October, when the weather was so good that each day was the perfect backdrop for fashion shoots.
What I personally like about this story is that I see the clothes of Ukrainian designers on the streets of Paris, where they look perfectly relevant. Are we becoming more and more global? I hope everyone would agree we are.
Photos: Moi Sofism; Styling: Kati Garbuz