Earlier this year, the latest retail concept from the Swedish H&M group, & Other Stories, chose Copenhagen as the platform for one of their very first stores. They found a great spot for their giant outlet in the center of the city. Offering chic yet affordable fashion, the idea is not much different from H&M’s, but there is a greater attention to detail and quality.
Over the past couple of months they have done artistic collaborations with Shirley Manson of Garbage, and this month they have teamed up with photographer/blogger Garance Doré and the fashionable Tordini sisters: Giulia, the stylist, and Giorgia, the fashion designer. The three of them interpreting the winter collections and the outcome is a fun fashion story, with the Tordini sisters getting ready for a night out, which can be seen in stores and online mid-December.
For more information, visit http://www.stories.com/.
Photos: Courtesy of & Other Stories