Helena Åkerlind and Camilla Modin Djanaieff, of Modinåkerlind PR Agency.
How did you end up being one of the most significant agencies within fashion public relations in Stockholm?
We believe the main reason is because we work with our passion—we love what we do. Also, we have always chosen to work with brands we like and believe in, which is a statement we established early on. We have a broad international network after our years abroad, which definitely influences our way of working.
How do you feel we in Stockholm compare to the more established fashion weeks?
Stockholm’s fashion week is an important platform for Swedish brands to get both national and international exposure, as it attracts media from all over the world. With that said, we love to work internationally and always support clients who have international ambitions; for example, Rodebjer is running its fourth show during NYFW this February, which is very exciting.
Whom do you consider our most interesting up-and-coming designer?
Altewai Samoe is incredible and has really succeeded to create its own unique expression.
Do you have any tips for the international guests flying in for fashion week?
If they are interested in art, they must visit the wonderful gallery Andréhn-Schiptjenko, [which] always has the most captivating exhibitions. For food, the hash brown, or “råraka” as we say in Swedish, at P.A. & CO. So delicious! Finally, we recommend a long promenade around Djurgården. It’s very beautiful, especially when there is snow on the ground.
For more information, visit http://www.modinakerlind.com.
Photos: Courtesy of Christian Remröd