Nina Bogsted, head of design at Filippa K.
With a turnover exceeding 50 million euros and a brand history of almost twenty years, Filippa K very much defines Swedish fashion—but how would you say that you do just that?
I think that our clean and simple style, with a focus on quality and a flattering fit, is long lasting. We have evolved through the years, both as a company and with our collections, but have always stayed true to our foundation and values. This apparently appeals to a lot of people.
What can we expect from your A/W 2014 show during Stockholm fashion week, and what is your key inspiration for the season?
We wanted to bring out the femininity in our minimalistic style. We focused on some ultra-feminine attributes, such as high heels, a defined waist, and full sleeves. There [are] also a lot of fluid lines and draped fabrics in skirts, trousers, and dresses. Another important way was to work with contrasts. We have used a masculine cut of, for example, a jacket or coat and styled [it] with something sheer and lacy; by this, we achieved a very feminine look. Colors are sophisticated and soft, with a focus on very light to dark grays, a little red, and several dark neutrals. There [are] also contrasts in materials, sheer with dense, and flat with hairy.
How do you feel about the current state of new designers coming from Sweden? Who is interesting to watch?
We have for two years now been a part of a very exciting project where we work with students from Beckmans College of Design. There is so much amazing talent among the students, and so much creativity, that I’m sure we will see a lot of interesting things from them in the near future.
For more information, visit http://www.filippa-k.com.
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