Undoubtedly, Sonia Rykiel is one of the most famous brands in France. I can’t find any better example of a house that represents truly Parisian glamour and nonchalance better than Sonia does. It is especially interesting for me to observe how the brand evolves under the guidance of its artistic director, Geraldo da Conceiçao. Before joining Sonia Rykiel, the Canadian-born da Conceicao worked at Miu Miu, Yves Saint Laurent, and Louis Vuitton. I truly believe that Geraldo’s new collection for Sonia Rykiel is one of the strongest he has done for any brand.
It is clean, consistent, confident, and without any missteps. The show started with a look sported by supermodel Miranda Kerr (above, right), who stunned in signature Sonia Rykiel knitwear mixed with a fur piece, a material which has also become a part of the brand’s DNA. My favorite looks from the collection came in the middle of the show, ensembles covered with graphic rose patterns and the “Moi” logo, which also refers to the history of the great house. The most important thing about this collection is that it gives modernity to the pieces the house is so well-known for.
A couple of days before the show, I had the pleasure of being introduced to the brilliant Lola Rykiel (below, right), granddaughter of Sonia. Lola is not just another beautiful, stylish Parisian girl; she is also responsible for the PR of the brand and is the ambassador for Sonia’s second line, Sonia By Sonia Rykiel. We met at Sonia By Sonia Rykiel’s most recent presentation. The collection made me think that I should invest no less than half of my wardrobe budget for next fall in the faux-fur coats, the mohair moto jacket and matching pants, and the signature knits. I loved all the Japanese references, like the obi-style belts over jackets (a nice styling trick and a great suggestion for street-style aficionados). The whole collection was a great proposal for a stylish young girl who wants to be the center of attention, looking real and über-stylish—like Lola herself.
Photos: Anton Yeremenko