shanghai-mini-mapSonja Xiao Long
Sonja Xiao Long is the founder of the influential Shanghai concept store Alter. Launched in 2010, Alter boasts a keenly curated array of up-and-coming designers, many of them new to China. Long's direction at Alter has pioneered the "Shanghai Look" for a new generation of young Chinese women and earned her the award for Best New Store at the 2012 WGSN Global Fashion Awards. On the heels of Alter's success, more stores, in select cities across the globe, are in the works. Long also produces creative projects and events in Shanghai. Photo: Courtesy of Sonja Xiao Long
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