It’s hard to keep a secret—and much more so if it is something you are really excited about. But finally today, for the first time, I can share with you the amazing new project I’ve been working on the past few months: Vein, a new print and online magazine from the creator of the renowned men’s fashion site Fucking Young, under-30 super-editor Eduardo García Llamas. With the theme of “new blood,” we have been working really hard to bring a breath of fresh air to newsstands in September.

If you are in Barcelona, we would love to invite you to the H&M Studio and Vein magazine party that will take place on September 4 at the H&M Las Ramblas 131 store from 8 to 10 p.m. Just pick up an invitation at the store in advance. I promise much more about the magazine and the process of its creation soon!

For more information, visit

Photo: Courtesy of Estel Vilaseca

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