At 11:00 a.m., a new edition of Barcelona fashion week was ready to start. It was easy to feel the excitement of the press, friends, and colleagues in the seats to support Georgina Vendrell and Guillem Rodríguez, two of the best menswear designers of the city.

Lights off, lights on, and then the catwalk show began. Guillem, just twenty-two years old, is a promising designer with a mature proposal. After an acclaimed first collection, he continued charting the path of his aesthetic with this manifesto. Aligned with designers like J.W. Anderson, who are seeking out new paths for men’s fashion, Guillem is not afraid to put his models in things like pleated, extremely elegant dresses. “It’s the new meaning,” he explained to me after the show.


Following a first part of exquisite, simple proposals with a twist (thanks to the use of techno fabrics), Guillem got artsy and experimented with painted textures in collaboration with artist Alba Rihe. When you are young, it is the right time to be risky, and Guillem is doing it right. The young creative was headed to Who’s Next in Paris the following day to test the collection in front of buyers.


Georgina Vendrell is safer but, at the same time, more realistic. Older and more experienced, she’s been off some seasons, but she has now come back with clearer ideas. A collection of pieces for which she combined different kinds of fabrics and patterns will delight many men. Really fresh and really now. Some of the men in the audience were craving the full collection.


Happy but exhausted, Georgina explained that at 7 o’clock that morning, she was still sewing the last plastic bag for the presentation. Passionate above all about playing with fabrics, for her, it was important that “everything could be wearable.” Jackets were especially strong, and a feeling of summer exuded from each of her pieces.

Photos: Courtesy of Estel Vilaseca

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