Homegrown Market isn’t your typical Jeddah store, but a unique concept in retailing that is bringing emerging local and regional talent to a larger audience. Recently launched in February on the first floor of The Store (Jeddah’s hip destination for all things boho chic), the space acts as a home base for rising designers and creative entrepreneurs, providing a venue for them to work, collaborate, and showcase their work.
After noticing the challenges local designers faced in renting and maintaining a retail space, Tamara Abu Khadra decided to launch Homegrown Market as an alternative shopping venue in the city, which also provides local talent with marketing and retail support so that they can focus their energies on designing unique products. Its roster of labels includes Saudi-based LaSuna, which creates chic, easy separates cut from traditional Saudi fabrics. The label has garnered fans among a roster of fashion week regulars such as Stephanie LaCava and Claire Courtin-Clarins. Another local label worth checking out is Aydeena (below), a nonprofit that produces updated traditional Saudi crafts by female artisans from underprivileged communities.
Photos: Courtesy of Deena Aljuhani Abdulaziz