Giuliana Romanno is a solid bet to watch among the upcoming generation of Brazilian designers. After seven years in the business, Giuliana has grown organically, with a style that is consistently contradictory: avant-garde and sexy, or soft and aggressive.
Next month, Giuliana will showcase her brand for the first time at São Paulo fashion week with her Spring 2015 collection. In our quick Q&A, we discussed the evolution of the aesthetic she created and the expectations for the brand.
How would you define the style of the women who wear Giuliana Romanno?
My clients are contemporary women with an eye at vanguard. True to cosmopolitan and modern style but always mindful of the fabrics and flawless finish of the parts.
How do you find inspiration for your collections?
I seek inspiration in the parallel universes that surround me beyond fashion, such as art and travel. I am always linked to new forms, lines, and images as references. Also, women inspire me a lot. The female body and the various ways you can show body curves in fabrics and yarns. The research in textile technology and new materials is also essential for the maturation of the brand.
Tell us about your debut at SPFW.
Being invited to participate in the next edition of SPFW proves to me that all the work that the brand has [done] since its launch in 2006 was carried out consistently and successfully. My main goal is to register the brand DNA with this first show. What I can say in advance is that the jewelry designer Flavia Madeira is developing an amazing range of accessories, and all of the prints will be developed by the artist Carla Chaim.
Giuliana Romanno flagship, Rua Peixoto Gomide 1757F, São Paulo.
Photos: Courtesy of Giuliana Romanno