The rise of global fashion weeks has been a big topic in fashion for a couple of seasons now. The map of style is changing, as seen by Style.com, and being the creative director of one of those new fashion weeks, I have a passion to visit fashion events around the world.
My latest trip was to Mercedes-Benz Fashion Days Zurich, which I visited once before three years ago. Last time I was in Zurich, I saw catwalk shows from Alexander Wang and Mary Katrantzou, who were competing for Swiss Textile Awards, and this time the international designers list was no less impressive: Cushnie et Ochs, Anne Valérie Hash, Frankie Morello, Gabriele Colangelo, and Felder Felder. Apart from these prominent names, we saw a number of shows by Swiss designers. Especially interesting were the Annabelle Awards, which held a special competition for young talents (Annabelle is the biggest fashion magazine in Switzerland). My favorite among the five, Aurélie Sutter, won the main prize: an internship with Anne Valérie Hash. I liked how the designer experimented with fabrics, something I expect to see from Swiss designers. Considering they are from a country that is known for its fabric manufacturing history (the ateliers in St. Gallen produce materials for such houses as Prada and Chanel), they must benefit from it.
Another standout show during Mercedes-Benz Fashion Days Zurich was by the Spanish designer Pepa Salazar, who participated thanks to an exchange program across all Mercedes-Benz fashion weeks.
But the main star of the whole event undoubtedly was the American model Karlie Kloss, a face of one of the Mercedes-Benz fashion campaigns. Karlie arrived for one day straight after the Victoria’s Secret show, capturing the whole attention of the local audience and looking fabulous in a dress by her friends Cushnie et Ochs. “I love Cushnie et Ochs dresses; I often wear them on the red carpets, and they are also friends of mine! They are very sweet and talented young women, and I think they are able to design dresses in a way that suggest an image, understated but sexy,” confessed Karlie in an interview we had before the start of the event. About traveling to Zurich, Karlie was no less excited: “All Mercedes-Benz fashion weeks, whether it is in New York, Berlin, or Zurich, are such iconic events. They really are able to support designers that need the platform to show their collections, and Mercedes-Benz just created this platform that the whole world watches!” We also discussed her cooking experience, her charity initiatives (for every Karlie’s Kookie sold, ten school lunches are donated), and her plans for the future—for this girl, only the sky is the limit, and if the fashion world had more people like Karlie, the whole planet would benefit!
For more information, visit http://www.mbfashiondays.ch/.
A model backstage at Pepa Salazar
Photos: Courtesy of Mercedes-Benz Fashion Days Zurich