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Social intelligence

vocabulary lesson: euro guilt

October 3, 2007  8:15 am

Very few of the shopaholics in Paris for fashion week could tell you what NASDAQ stands for or who the chairman of the Federal Reserve is (hint: It’s not Alan Greenspan), but most chicettes have caught on to one financial trend here: the current lackluster performance of the dollar against the Euro. “It’s taking all the fun out of shopping in Paris, which is the big perk of coming to the shows,” one AmEx-wielding editor said at yesterday’s Viktor & Rolf show. “I went into YSL yesterday and couldn’t buy a thing—the Euro guilt got to me.” As more than one publicist will tell you, it’s made that all-important in-store discount even more vital; in fact, while they should be handling ticket requests and seating assignments, many New York-based publicists are spending their international minutes trying to appease discount seekers. “If any other person calls and asks me how much they get off at the store,” one stressed-out PR manager was overheard whimpering at the Hotel Costes, “I am going to lose my mind.”

—Derek Blasberg

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