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Social intelligence

the key to style

January 25, 2008  10:21 am

Keysized

You can’t discuss Brazilian fashion without bringing up cutting-edge editor Erika Palomino. She’s been around since the beginning of the country’s contemporary style scene, and her company, taking a cue from the cult film “Paris Is Burning,” is called the House of Palomino. Its fierce devotion to art and fashion is expressed across multiple platforms, from her namesake Web site, www.erikapalomino.com.br, to television appearances to her bimonthly cultural guide, Key magazine. According to Palomino, Key “intends to be a Brazilian voice inside the global editorial market. [It] uses fashion as a medium to approach other fields of interest: arts, urban culture, architecture, music, design, cinema, theater, dance.” It’s also an intensively collaborative project, with core team members being editors André do Val and Sérgio Amaral and art director Luciana Vaz Guimarães. The magazine’s contributors include film directors, cinematographers, choreographers, video artists, and graphic designers. Key’s latest issue unlocks some of the country’s more complex social issues, such as the coexistence of extreme luxury and poverty. The magazine is available across Brazil and in Portugal; 2008 will see its debut in New York and Paris.

—Sameer Reddy

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