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Social intelligence

meals on heels

February 4, 2008  8:55 am

As anyone slingshotting herself from show to show can attest, fashion week often works out to be a bizarre mix of sensory overload and sensory deprivation. The eyes and the ears feast all day long, but the body goes hungry. It’s not uncommon to discover, by the end of the week, that the person otherwise epitomizing chic has been subsidizing a punishing show schedule on a diet of vodka and Twizzlers, give or take an occasional hors d’oeuvre. Nu-Kitchen wants you to know that it doesn’t have to be that way. The company’s Nu-Kitchen200 program delivers a full day’s worth of meals and snacks to your door every morning, with the calorie count individually tailored. Jill Stuart sprang for the full 40 for her and her team in the lead-up to her show today, and Stacey Bendet of alice + oliva signed up for a two-week pre-show sprint. “Fashion week is so hectic that eating right is always a challenge,” Stuart says. “This season, I really wanted myself and my staff to eat well and feel good.” The 1,500 calories work out to be a pretty substantial amount of food, in fact, provided someone else has cooked it for you, and though packaged meals of seared tuna and polenta, say, or New Orleans-style rice and beans with mustard greens Aren’t necessarily ideal for eating on the fly, they sure beat Twizzlers.

—Maya Singer

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