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Social intelligence

shoe surreal

March 3, 2008  9:34 am

Outside of an oversize, upturned Adidas shoe box on Friday night, comedienne Amy Sedaris was selling her cupcakes. “I made 200,” she said of the chocolate and vanilla goodies. “It took about 16 hours. I can only make 12 at a time. That’s why it takes so long; my oven’s small.” Sedaris was supporting friend Justin Theroux, who, along with perfumer and rare objet curator Douglas Little, had been tapped by Adidas to transform the interior of the Adidas Originals shoe box, a studio apartment-sized container parked for the week on the Lower East Side. The result? A macabre yet oddly charming gallery of Victorian-era antiques and modern-day found art. “It was like ‘Extreme Home Makeover’ for the dilapidated,” Little said of the building process. Funny people Amy Poehler, Will Arnett, and John Krasinski arrived to check out the ephemera; the last, straight from L.A., admitted to a little homesickness. “I’m definitely calling L.A. home,” “The Office” star said, “but NYC is where my heart is, always.” Aww, thanks, John. For anyone interested in taking the shoe box’s aesthetic into their own studio apartment, keep an eye out for Little’s future line of home interior products, co-designed by one Alexander McQueen. “Feathers,” Little said of what to expect from the collaboration, “and a lot of incredible texture.”

—Alison Baenen

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