Surfers and the social set aren't the only ones heading out to Montauk this season. The NYC vintage emporium Screaming Mimi's, which turns 30 this fall, is setting up a seasonal outpost at the outer reaches of the Hamptons, due to open Memorial Day. Exclusive to the store (in town and out) is an Opening Ceremony for Screaming Mimi's collection featuring preppy-esque separates with rope trim and a beach towel by illustrator Fawn Gehweiler. Both are something to make noise about.

Screaming Mimi's, 662 Montauk Highway, Montauk, (631) 668-1631.