The buyer: Jim Wetzel, co-owner/fashion director, Jake, Chicago

What did you invest in heavily for spring? We really went big into color for spring. I felt that the time was good, the clients were yearning for it, and with what is going on in the world, it brings a bit of pleasure to light. Chris Benz was a huge part of this, and his collection of neon and jewel-tone colors is doing amazingly well.

What's been your biggest seller so far? This season we sold out almost immediately of a Guiseppe Zanotti platform pump in white with a blue and silver cap toe, and to throw it over the edge, there is a huge rhinestone cluster on the toe. Magical! Our clientele is not afraid of the statement and really sign up for the fashion items. They expect this from us and we do not disappoint!

What are your customers asking for when they come in? Color. Flash. They're coming in and wanting something that makes them feel great, sexy, and gets them noticed. The more over-the-top, with beading, feathers, or fringe, the more emotional they get for the piece. I think with everything that is going on in the world, our clients are using fashion as an escapism tactic. What could be more fun?