the spring buy
The buyer: Averyl Oates, fashion buying director, Harvey
Nichols
What did you invest in heavily for Spring?
Christopher Kane is proving to be one of the city's most promising talents,
and we have been overwhelmed by this season's performance. Customers have
loved his biker jackets in both cashmere and leather, and the sheer ruffled
dresses have also had a fantastic reaction.
What's been your biggest seller so far?
One of the season's highlights has to be shoes. Customers were calling in
early requesting for their names to be wait-listed on key styles as soon as
shows were posted on Style.com. Fortunately, heavy increases were projected
on Lanvin, Balenciaga, Chloé, and McQueen, so we could ensure that our
customers were kept satisfied. The Dries Van Noten Masai beaded sandals made
a new record as the most requested style, and the intriguing upside down
shoe from Marc Jacobs barely hit the shop floor before they all sold out.
Our newcomers Nicholas Kirkwood and Alejandro Ingelmo have been very
well-received, and we have had to increase our Fall buys in order to keep up
with demand.
What had the longest waiting list?
Generally we have an extremely high demand for Lanvin. Despite significantly
increasing the buy for Spring '08, we struggled to satisfy all of the
customers on our waiting lists. Again, the items the Harvey Nichols
customers were crying out for were the on-trend brightly colored dresses,
such as looks 21 through to 23. Lanvin jewelery is incredibly popular, and
customers are lining up to get their hands on the show pieces; it's
challenging to fulfill such a significant waiting list.
What are your customers asking for when they come in?
As well as loving the trend for bright colors, sheer and floral fabrics have
been in high demand. Most of the floral Balenciaga catwalk pieces have been
pre-sold, as well as those from Giles and Dries Van Noten.



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