If beauty is indeed in the eye of its beholder, we're curious to see who's picking up the Rufus specs (named for Rufus Wainwright) created by L.A. Eyeworks. "It's being snapped up by women as often as it is by men," says the brand's communications director, Brent Zergler, of the best-selling model. "Not only does it sidestep the current fad for retro shapes from the fifties, it jumps ahead to the street-savvy shapes of the late seventies and early eighties. It's not new wave, it's next wave!" Other acetate, titanium, and assorted opaque monochrome silhouettes unveiled earlier this week by co-founders Gai Gherardi and Barbara McReynolds at the eyewear fair in Milan include Sontag (as in Susan), Arbus (as in Diane), and Silver Lake and Eagle Rock, both of which pay homage to L.A. neighborhoods. For more information, see www.laeyeworks.com.