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j.crew adds sequins, goes high-end

May 16, 2008 2:17 pm

Jcrew

More proof that the middle of the market is disappearing: J.Crew has a $3,000 jacket for sale, its priciest item to date. Part of the label’s higher-end J.Crew Collection, the tortoise sequin jacket, as it’s called, is an “opulent creation completely covered with shimmering French sequins—each one a unique shade of tortoiseshell, each sewn by hand to silk chiffon using a classic couture technique. Sound like a stretch for a brand that made its name reinterpreting WASP classics? Khakis and button-downs are clearly no longer the steady sellers they once were: The company is also selling fine jewelry, and come fall, will be opening a New York shop entirely devoted to Collection pieces.

—Nancy MacDonell

Photo: Courtesy of J.Crew

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