MEMBER SIGN-IN
We're sorry, we can't find the username and password combination you've submitted. Please try resubmitting your information. Please note, username and password are not case sensitive.
Not a Style.com member? Join now, it's free and easy.
Remember me next time
NOT A MEMBER?
Join Style.com to get full access to our special features and community. It's fast and free.
join now
JOIN NOW
We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.
To access this feature, fill in the fields below and click "Submit." To get full access to Style.com's special features and community, join now

Please send me occasional e-mail updates about new features and special offers from Style.com. Yes   No
I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, Privacy Policy, and Mobile Terms and Conditions.
LEAVE A COMMENT
We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
Email me when there are new comments

Social intelligence

joy shreds, rips, goes native

May 21, 2008  1:33 pm

Roxy

“I’m in uniform tonight,” laughed pro-surfer Jennifer Smith of her head-to-toe Roxy look last night. Which was fitting, since she was at the launch of “Surf Girl Roxy” (Chronicle), a new collection of the best photos of the Roxy Girls surf team over the past decade. Veronica Kay Baker, who’s been on the Roxy team for the past 15 years, gave us some insight into the brand: “Roxy gave us the clothes that really helped define women’s surfing. Before Roxy there were no board shorts for women—they had to wear guys’ trunks. Roxy came out with their own board shorts and the sport really took off. Once we had our uniforms we were ready to go!” The West Coast vibe even got to Bronx-born co-host Joy Bryant, who, when asked about her affiliation with the brand, started dropping slang like a native: “Well, aside from being a really killer shredder…I’m joking.” The actress/surfer/snowboarder grinned and added enthusiastically, “I just love that is a girls’ company, girls that just rip it up!”

—Kelley Hoffman

Photo: CHANCE YEH/PatrickMcMullan.com

tags:



USER COMMENTS  (0)

‹ natalie chanin picks up every stitch | main | in some cases, reality really does bite ›

Style.com