Little-known fact: Before there was Mickey Mouse, there was Oswald the Lucky Rabbit (doesn't have quite the same ring, does it?). Oswald was Walt Disney's first character, but the animator lost the rights to the rabbit when he neglected a clause in a contract, thus relegating him to obscurity. Now Oswald, a bunny doppelgänger of Mickey's, is being revived in the most unlikely of ways: on a jelly shoe by the blockbuster Brazilian brand Melissa (which has previously teamed up with Vivienne Westwood and Zaha Hadid). The style just hit Colette in Paris and is due to arrive at London's Harvey Nichols and Browns next week. Will Oswald be able to muscle in on the territory Mickey has staked out with fashionistas? Only sales will tell.