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Dept. of culture

zoe bradley’s garden variety art

June 2, 2008  9:38 am

Pringle1

“Everyone has gone bloomin’ mad this year!” says installation artist Zoe Bradley. She means that literally—stores in London’s West End have gone wild for botanically inspired window displays, and since her specialty is flowers, Bradley is in demand. It helps that she’s got a fashion connection—she started her career at Alexander McQueen, making stiff, doily-type clothing for one of his shows. “I wanted to use a material that was sculptural and timeless, and found that with paper,” she explains. “So I ended up going from fashion designer to installation artist. In reality my job crosses so many boundaries it’s all a bit of a blur.” Bradley’s work can currently be seen in the window of Pringle’s Bond Street shop (above), where her cluster of sculptural roses seems to tumble straight out into the street. And come the first week of August, her work will be on display at the five Kate’s Paperie stores in New York. “Who knows, if this continues I may think of becoming the haute couture paper version of Interflora!”

Photo: Courtesy of Zoe Bradley

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