Duro Olowu, Jasper Conran, Valentino, And More Make Tees For Haiti
Ask a designer his thought of the day during fashion week, and more often than not, you’ll get a frantic bit of last-minute show prep. But the ten designers commissioned for On/Off’s pop-up shop at London fashion week were sending good vibes. They had good reason to. The brains behind On/Off—LFW’s quirkier sidekick schedule—asked ten designers, including Duro Olowu, PPQ, Jasper Conran, and Bora Aksu, to contribute their thoughts and designs for limited-edition T-shirts (donated by Edun Live) to benefit Plan UK’s Haiti relief efforts. The £30 shirts have been selling thick and fast all week at On/Off. The thoughts here include “Breath,” “Laugh,” “Dare to Care and Share,” and “On the other hand, I’d like it if you did.” But as to which designer contributed which, your guess is as good as ours—the organizers kept the individual contributions anonymous. Olowu did let us in on his secret, though—his shirt reads, “Ayiti Cherie,” an old Creole phrase Haitians use to express love for their country and culture. “A disaster and suffering of such magnitude needs as much aid as it can get,” Olowu said. And to that end, as many T-shirts as he can make. The initial total run of 100 T-shirts met such a high demand that more are being made. For more information on purchasing those, visit www.onoff.tv.
A similar good-cause idea occurred to Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli, who helped kick off Milan fashion week with a fête for their T-Shirt Couture line (pictured) and Stefano Guindani’s book of photographs of the Haiti. Their new, delicately ruffled white tees are also being sold to benefit Haitian charities. And while these shirts cost more than their London counterparts, the benefit to the ravaged country is all the greater. The tees are available for €250 online and in Valentino’s Parisian and Milanese boutiques during their respective fashion weeks.
—Davina Catt (London) and Jasmine Serrurier (Milan)
Photo: Courtesy of Valentino