Y-3′s Cup Runneth Over
With the World Cup fast approaching, there’s been a veritable scrimmage of fashion labels racing to cash in on soccer mania. Not Y-3, which has been feeling footer since the beginning—but that doesn’t mean it’s immune to a little timely expansion. The Yohji Yamamoto-designed, Adidas-produced label recently opened its doors in Hong Kong, inaugurating a new retail space in the city’s K11 Art Mall. Yohji Yamamoto and a truckload of Asian celebrities were on hand to check out the store and a presentation of the Spring 2010 Y-3 collection, which offered an abstract interpretation of World Cup dressing. That meant creating abstract flag motifs in the colors of the eight Adidas-sponsored soccer federations worldwide (South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia) and limited-edition trainers for the guys. For womenswear, voluminous skirts and platform sandals didn’t exactly suggest field-readiness, but with Yamamoto, it’s the inspiration—not necessarily the execution—that’s ready for the pitch. Case in point: his laser-cut tees (modeled here by Chinese catwalker Du Juan, pictured with Yamamoto and actor/musician Andy Lau) inspired by the shape of the swinging soccer net after a point is scored. Gooooal!
Photo: Courtesy of Y-3