Editor Obsessions: Rainbow’s Cheap Fashion Thrills
Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.
While it’s taken me this long to admit, today I’m going on the record to publicly declare my love for Rainbow. Yes, I’m referring to the budget-friendly retail chain that has been my go-to destination for cheap fashion thrills since I first discovered its stores in the mid-’90s. Like most girls in this industry, I regularly rock a high-low mix, and can’t resist the intoxicating pull of a sales rack, of which there is a profusion at my local Rainbow in Williamsburg. While the hip neighborhood shows every other sign of corporate gentrification, high-street mainstays like Zara and H&M have generally been slow to make the Brooklyn crossover.
Aside from its bargain-bin prices, what’s terrific about Rainbow is it’s constantly turning over its stock and introducing new merchandise that taps into of-the-moment trends. Some of the selection is great, a lot of it is a tad tacky—but it’s coming across that perfect little vintage-y crocheted top for $5 (resembling one you might find for exponentially more at, say, Reformation) that makes the hunt totally worth it. This summer, my roommate and I have been stopping by Rainbow every Friday after work in search of fresh weekend outfits, and we rarely leave empty-handed. Recent hauls have included fun belts, printed suspender dresses, and versatile lace bandeau bras—I’ve got one in every shade of the, well, rainbow now—that I layer underneath my designer pieces. For me, there’s no greater satisfaction than telling someone interested in my look: “Can you believe I got it at Rainbow?”—Brittany Adams
Photo: Jonathan Percy / Flickr