EXCLUSIVE: Re/Dun Perfects Fall’s Must-Have Patchwork Jean
Last week was Denim Week here at Style.com, otherwise known as a five-day indigo marathon in which we covered jean labels high and low, old and new. One on-the-rise brand that grabbed our attention was Re/Dun, a project from Sean Barron and Jamie Mazur that manages to combine our love of vintage denim with our need for a perfect fit.
“The most important thing we look for in a pair of vintage jeans is that they’re beautifully and authentically worn in,” Mazur told Style.com. “Seeing thousands of pairs of these jeans, you develop an eye for unique-looking wear patterns. We also look for something that can’t be replicated in a factory on a new pair of jeans.”
For Re/Dun’s latest offerings, Barron (who previously launched Joie) and Mazur (who founded Underground Denim) created a limited-edition collection of heavily patched, reconstructed, and handmade jeans made of vintage Levi’s 501s called Re/Pair Re/Dun. “The vibe is artisanal and individualist,” Barron said. “Each pair is so unique and handcrafted without looking ‘hippie.’ It’s the modern version of the vintage patchwork jean.”
Fashion art directors Marie Noorbergen and Aurelie Pyvka (whose résumés include Dior, Kenzo, and Jil Sander) got so inspired by the patched-up jeans during a recent studio visit that they enlisted Pyvka’s husband, Arnaud, for an impromptu ad campaign shoot in Venice. The images, featuring the jeans and loose white blouses, reflect Re/Dun’s love of well-worn, deeply personal classics. The campaign shots debut exclusively here on Style.com. “When we saw the images, we were blown away,” Barron said. “It’s exactly how we envisioned telling the story.”
Re/Pair Re/Dun jeans, $229 to $338, are available today on redun.com.